Bonial buys cmmrcl.ly to build a retail media data powerhouse
Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Posts
Previous Posts-
-
Google's UCP checkout help page is finally here - what merchants need to know
Google today published a Merchant Center help page detailing how UCP-powered checkout works in AI Mode and Gemini, covering the native_commerce attribute and payment flow.
-
3 days left: Amazon is locking the door on the data tools sellers depended on
With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.
-
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.
-
Amazon's MCF 2026 preferred pricing hides a $50K cap most sellers miss
Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.
-
OpenTable turns dinner reservations into ad inventory for brands
OpenTable Media launched February 24, offering brands access to millions of high-income diners through first-party data, on-site display, email, and experiential campaigns.
-
Finland's retail media map: IAB Finland charts who's who in a fast-moving market
IAB Finland published on February 25 the first comprehensive retail media landscape for Finland, mapping retailers, marketplaces, technology vendors, and B2B networks across the country.
-
Migros bets on Criteo to crack Switzerland's untapped retail media market
Migros and Criteo launched Switzerland's first grocery retail media offering on February 26, 2026, bringing Sponsored Product Ads and Onsite Display Ads to migros.ch and the Migros app.
-
Criteo shareholders back France-to-Luxembourg move in landslide vote
Criteo shareholders approved a cross-border conversion from France to Luxembourg on February 27, 2026, with 50.5 million votes in favour, clearing the path for a Q3 2026 legal redomiciliation.
-
Amazon's new AI agent rules shake up sellers before March 4 deadline
Amazon's Business Solutions Agreement update effective March 4, 2026, introduces a formal Agent Policy requiring AI agents to identify themselves and comply with new rules.
-
Amazon Brand Stores API exits beta - what brands can now automate
Amazon's Brand Stores management API reaches general availability in February 2026, giving advertisers programmatic control over storefront content at scale for the first time.
-
Walmart Connect hits 41% growth as ad business nears $6.4B
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
