Amazon opens its advertising APIs to AI agents through industry protocol
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon changes how sellers pay for FBA removals with per-unit billing
Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.
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Amazon layoffs spark H-1B visa controversy as employees allege bias
Amazon confirmed 16,000 job cuts today, totaling 30,000 since October as employees allege American workers disproportionately affected versus H-1B holders.
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Amazon's product collections bet: 3-10 ASINs and AI will replace headlines
Amazon replaces existing product collections with AI-powered format starting January 28, 2026, requiring 3 ASIN minimum and eliminating custom creative.
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Amazon's new section-level insights reshape Brand Store optimization
Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.
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TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses
TikTok Shop discontinues seller shipping on February 25, requiring merchants to use approved fulfillment partners or face exclusion from the platform.
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PayPal's bet on commerce media networks that see 30% of global purchases
PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.
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This adorable plush cow became Instagram's most profitable scam
Scammers rotate through fake websites and stolen influencer videos to sell fraudulent weighted highland cows, while Meta profits from advertising fraud.
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Two-thirds of marketers brace for AI to upend consumer behavior
Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.
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Google Merchant Center's 24-hour update promise fails by nine days
Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.
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Amazon tightens view attribution as ROAS reporting splits
Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.
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Amazon sellers face March deadline over inflated supplement claims
Amazon enforces dietary supplement policy targeting misleading ingredient claims with March 31, 2026 deactivation deadline for non-compliant listings.
