Amazon DSP introduces Similar Audiences beta
Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Posts
Previous Posts-
-
Amazon DSP expands related product targeting to third-party supply
Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
-
PayPal debuts 5% Cashback Program and Apple Wallet integration
PayPal launches new rewards system with 5% cashback categories and adds Apple Wallet support for in-store payments.
-
Walmart Marketplace unveils major expansion and new features for sellers
Walmart announces category expansion, multichannel fulfillment, and innovative seller solutions at its 2024 Marketplace Summit.
-
Google to Auto-Link Ads and Merchant Center accounts starting October 2024
Google announces automatic linking of Google Ads and Merchant Center accounts to enhance product visibility and sales for advertisers.
-
Criteo CEO Megan Clarken's tenure: a financial analysis
Examining Megan Clarken's impact on Criteo through SEC filings, public events, and detailed financial transactions during her leadership.
-
Google unveils Holiday Shopping Strategies at Think Retail 2024 Digital Event
Google's Think Retail 2024 event highlights AI-driven approaches and consumer mindsets for the upcoming holiday season.
-
IAB Australia unveils Retail Media measurement guidelines for 2024
New framework outlines principles for transparency, consistency, and accuracy in retail media measurement.
-
Retail media adoption growing in Australia, survey reveals key trends
New survey explores retail media landscape in Australia, highlighting adoption rates, opportunities, and challenges for advertisers.
-
Google unveils AI-Powered Tools for retailers ahead of extended holiday season
Google rolls out Merchant Center Next globally, introducing AI-powered tools and consolidated analytics to help retailers prepare for holidays.
-
Criteo CEO Megan Clarken to retire, succession plan announced
Criteo's CEO Megan Clarken plans to retire within 12 months. The company initiates a search for her successor.
-
Amazon announces Prime Big Deal Days for October
Amazon's Prime Big Deal Days returns in October, offering exclusive deals across 19 countries for Prime members.
