Google completes Merchant Center Next Rollout
Google announces full transition to Merchant Center Next, offering retailers enhanced features including AI-powered Product Studio.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Shopping App installs surge 61% globally, Adjust report reveals key trends
Adjust's latest report shows significant growth in shopping app installs and in-app revenue, offering insights for Q4 strategies.
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TikTok's 2024 Shopping Trend Report reveals consumers reshaping reality
TikTok's latest report uncovers how shoppers are transforming their approach to spending amid economic uncertainty.
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TikTok and Amazon partner to enhance In-App Shopping experience
TikTok introduces seamless Amazon product purchasing within its app, revolutionizing social commerce for users in the United States.
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Amazon unveils Sponsored Brands Cost Control for Optimized Ad Performance
Amazon introduces Sponsored Brands cost control, enabling advertisers to set performance-based parameters for campaign optimization.
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FTC to combat fake reviews and testimonials
New FTC rule prohibits fake reviews, undisclosed paid testimonials, and other deceptive practices involving consumer feedback.
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July retail sales show growth amid Back-to-School shopping and promotions
CNBC/NRF Retail Monitor reports increased retail sales in July, driven by back-to-school spending and special deals.
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Amazon expands Digital Services Tax to Canadian advertisers from August 15
Amazon to implement Regulatory Advertising Fees for ads served in Canada, affecting digital advertisers.
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Microsoft Advertising unveils major updates to Performance Max and Ad Tools
Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.
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Rokt and Vinted partner to enhance post-purchase experience with AI
New collaboration aims to boost revenue and customer satisfaction through personalized offers on second-hand fashion platform.
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Salesforce to acquire PredictSpring, enhancing omnichannel retail capabilities
Salesforce's acquisition of PredictSpring aims to unify digital and physical retail experiences through advanced POS technology.
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Amazon introduces new landing page option for Sponsored Brands campaigns
Amazon expands "Grow brand impression share" goal with new landing page feature for enhanced product discovery.
