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3 posts

Rubicon

Posts

  • 1 min read

    Marfeel partners with AppNexus and Rubicon implementing server-to-server header bidding

    Luis Rijo
    • • Rubicon • S2S

    Marfeel today announced that is now working with AppNexus and Rubicon Project with the server-to-server header bidding. Marfeel is an ad tech platform that helps publishers to optimize and monetize mobile websites. Marfeel is now reaching more than 500 million mobile readers a month. Publishers include Dennis Publishing

  • 1 min read

    Facebook Audience Network, AppLovin, and Rubicon Project enroll in AdMob Open Bidding

    Luis Rijo
    • • Rubicon

    Google this week announced that Facebook Audience Network, AppLovin, and Rubicon Project are joining the open bidding beta program, following the first participants: OpenX, Index Exchange, Smaato, Tapjoy, and AdColony. Developers monetizing their apps with AdMob Open Bidding "are already seeing more ad revenue and less latency for their

  • 1 min read

    GDPR ate the cookies on the news websites in Europe

    Luis Rijo
    • • Oracle • Rubicon • Third Party Trackers

    Google is the cookie owner with most cookies in Europe. Google saw a drop of only 1% of cookie usage, from 97% to 96%, after the GDPR.