Adthena detects ads in Google AI Overviews across 25,000 searches
Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Posts
Previous Posts-
-
Microsoft Advertising retires mobile app in January 2026
Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.
-
This week: Platform battles and AI shifts dominate advertising
Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
-
Google tightens phone number policy to combat fraud in ads
Google will restrict phone numbers linked to fraudulent activity from call-only ads, call assets, and location assets starting December 10, 2025, with enforcement escalating over eight weeks.
-
Google updates crawling infrastructure documentation with new technical details
Google publishes updated crawling infrastructure documentation on November 20, 2025, adding HTTP caching support details and transfer protocol specifications.
-
Google opens lottery advertising in Puerto Rico effective December 11
Google Ads will accept lottery-courier advertising in Puerto Rico starting December 11, 2025, requiring state licenses and certification from qualifying operators.
-
Google expands offline gambling ad restrictions across 35 countries
Google updated its offline gambling advertising restrictions on November 19, 2025, adding 23 countries to the prohibited locations list and clarifying permitted activities.
-
Adobe acquires Semrush for $1.9 billion to expand brand visibility tools
Adobe announced November 19, 2025 it will acquire SEO platform Semrush for $12 per share in a $1.9 billion all-cash deal to address AI search challenges.
-
Google AI agents now book tables as Search Console adds annotations
John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.
-
Google Ads introduces original conversion value metric for unadjusted performance data
Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.
-
Google expands AI travel planning to 200+ countries with booking features
Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.
-
Google Search Console adds custom annotations for performance tracking
Google Search Console launches custom annotation feature on November 17, enabling website owners to document infrastructure changes and SEO efforts directly in reports.
