The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.
Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.
Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.
Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.
Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.
Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.
New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.
Federal Court orders Google Asia Pacific to pay penalties for exclusive pre-installation agreements with Telstra and Optus that locked out rival search engines.
Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.
IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.
An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.
