Amazon launches interactive video format for Sponsored Products campaigns
Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%
Digital media company reports 17% revenue decline while reducing reliance on platform referrals amid industry-wide traffic challenges.
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Semrush quadruples affiliate sign-ups after switching to impact.com platform
Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.
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Yelp reports Q3 2025 revenue of $376 million amid economic headwinds
Yelp's third quarter 2025 revenue reached a record $376 million, up 4% year-over-year, as services categories drove growth despite macroeconomic challenges affecting restaurants.
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Independent tests show AI Max underperforms traditional match types
Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.
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Lazy loading implementation causes 20% traffic drop despite PageSpeed gains
SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.
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Google releases guidance on effective technical SEO audit methodology
Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.
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AI traffic converts at 3x higher rates than traditional channels
AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.
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Adthena becomes first Google Trusted Trademark Partner for paid search
Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.
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Google executives hint at a unified AI search interface
Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.
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Google phases out practice problem and dataset structured data
Google removes practice problem structured data support in January 2026, clarifies Dataset markup only serves Dataset Search as part of simplification effort.
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Google Ads Editor 2.11 adds Performance Max search term reports
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
