The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Federal judge expected to rule this week on Google's antitrust remedies with significant implications for artificial intelligence development and smaller tech companies seeking market access.
Google announced a comprehensive enforcement initiative that targets spam violations across all languages and regions, with potential impacts lasting several weeks.
Google faces potential breakup across search and advertising as federal courts rule against the tech giant in separate monopolization cases.
Amazon started spending on Google Shopping again exactly one month after turning off ads globally, suggesting a deliberate marketing test.
Google Ads pauses new certification applications for online gambling providers targeting Australia effective August 25, 2025, creating immediate impact for operators.
Chrome's history embeddings system processes web pages into 1540-dimensional vectors using sophisticated document chunking algorithms, enabling natural language browsing history search through locally stored semantic representations.
Google will test cannabis-related advertising on Search for federally licensed operators in a 20-week pilot beginning August 25, 2025.
August 20, 2025 analysis uncovers ret-rr-skysight-v3 reranker and freshness scoring systems that determine content visibility and website citations.
ChatGPT referral traffic declined 52% since July 21st as OpenAI adjusts source weighting to favor major platforms over branded content.
Google will implement immediate account suspensions for child sexual abuse content violations starting October 22, 2025, expanding policy scope and removing warning periods.
Small transformer models struggle with search tasks on larger graphs even when given unlimited training data and increased parameters, according to new research that challenges scaling assumptions for AI development.
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
