Search - PPC Land (Page 61)

Search - Jul 03, 2025 Google extends AI Mode to Workspace accounts in the US

Google executive promotes AI Mode search feature with colorful tech background for Workspace announcement.

Google's AI Mode search feature reaches Workspace users, expanding beyond consumer access with advanced query capabilities.

by Luis Rijo

AI - Jul 02, 2025 Microsoft details how generative AI reshapes search and advertising landscape

Microsoft Copilot transforms search from keyword queries to AI conversations with synthesized results and tables.

AI-powered search transforms traditional keyword strategies as Microsoft reports doubled engagement rates and 53% increase in purchases through conversational interfaces.

by Luis Rijo

Search - Jul 02, 2025 Google extends phone verification to message assets

Google Ads message asset interface showing phone verification requirement effective August 1, 2025 policy update

Google Ads expands unverified phone number restrictions to include message assets alongside existing call-only ads enforcement.

by Luis Rijo

AI - Jul 02, 2025 Wikipedia leads among top domains in Google's new AI Mode search results

Wikipedia dominates Google AI Mode with 12.02% share, followed by Google at 7.41% and YouTube at 1.76%.

Analysis reveals educational, entertainment and reference sites dominate AI-powered search features launched across US market.

by Luis Rijo

Display - Jul 02, 2025 Microsoft consolidates bidding strategies

Microsoft Ads consolidates Target CPA and ROAS into Maximize strategies with optional goals after August 4.

Microsoft removes standalone Target CPA and ROAS options, integrating them as goals within existing maximize strategies.

by Luis Rijo

Search - Jun 30, 2025 Google opens gambling advertising in Ukraine from July 14

Google opens Ukraine gambling ads July 14, 2025 with state licensing requirements for operators

Google expands gambling ads to Ukraine requiring state licensing and certification for online operators.

by Luis Rijo

Display - Jun 30, 2025 Microsoft Advertising removes over one billion ads in 2024 trust safety drive

Microsoft exec reviews AI-powered ad fraud detection systems targeting deepfake scams and financial threats.

Microsoft's comprehensive enforcement efforts target deepfake scams and financial fraud while strengthening advertiser protections across its platform.

by Luis Rijo

Search - Jun 30, 2025 Google confirms June 2025 core update amid website ranking volatility

Google's June 2025 core update creates ranking volatility across websites with dramatic traffic shifts.

Google officially announced its June 2025 core update yesterday while search tracking tools detect major ranking fluctuations.

by Luis Rijo