Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

Search - Jun 01, 2025 Claude AI system prompt leak reveals search mechanisms

Understanding AI decision-making processes for content discovery and linking strategies.

Search - May 31, 2025 SEOs express widespread fear over Google's AI Mode rollout

SEO professionals express fear over Google's AI Mode with 45% reporting anxiety about search changes and ranking volatility.

Nearly half of search professionals report being "scared out of mind" as Google prepares major AI transformation.

Search - Jun 03, 2025 Microsoft appoints Navah Hopkins as new Ads Liaison

Microsoft names Navah Hopkins as Ads Liaison with direct Product team reporting to enhance advertiser-platform communication.

by Luis Rijo

Other Tags

Latest Articles 1314 Articles

Search - Jun 03, 2025 Microsoft appoints Navah Hopkins as new Ads Liaison

Microsoft names Navah Hopkins as Ads Liaison with direct Product team reporting to enhance advertiser-platform communication.

by Luis Rijo

Search - Jun 01, 2025 Claude AI system prompt leak reveals search mechanisms

Understanding AI decision-making processes for content discovery and linking strategies.

by Luis Rijo

Search - May 31, 2025 SEOs express widespread fear over Google's AI Mode rollout

Nearly half of search professionals report being "scared out of mind" as Google prepares major AI transformation.

by Luis Rijo

Search - May 31, 2025 Google releases AI Max for Search campaigns implementation guide

Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically

Tool promises 14% boost in conversions with automated targeting and creative optimization features.

by Luis Rijo

Search - May 30, 2025 Google Ads performance max channel reporting now live in select accounts

Channel performance reporting interface shows 783,524 impressions across Google's advertising networks

Beta feature provides transparency across Search, YouTube, Display, and other Google channels after month-long wait.

by Luis Rijo

AI - May 30, 2025 Google AI overviews cut traffic by 34% as publishers demand action

Google AI impact comparison: 34.5% traffic decline as publishers lose revenue while users stay on search pages

Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.

by Luis Rijo

Display - May 30, 2025 Digital advertising 'defied economic gravity' with €118.9bn growth

European digital advertising market breakdown by category showing €118.9bn total with video leading at €28.8bn growth.

IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.

by Luis Rijo

AI - May 30, 2025 SEO experts really need to stop making up new acronyms

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

by Luis Rijo