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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Jun 09, 2025 Microsoft ends Bing Search APIs on August 11, alternative costs 40-483% more
Microsoft Bing Search API pricing comparison chart showing 40-483% cost increase for Grounding alternative.

Microsoft shuts down Bing Search and Custom Search APIs three months from announcement date. Recommended replacement costs significantly more and requires Azure integration.

Search   -   Jun 09, 2025 Microsoft retires Bing PubHub submission platform
Bing News search results showing small publishers face discovery challenges after PubHub retirement affects visibility.

Microsoft ends publisher submission system for Bing News, shifts to automated content discovery.

Google search results displaying loyalty program member pricing with discounted rates and benefits
Search   -   Jun 10, 2025 Google adds loyalty program structured data markup

Google introduces comprehensive support for merchant loyalty program display in search results.

by Luis Rijo
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Latest Articles 1314 Articles
Search   -   Jun 10, 2025 Google adds loyalty program structured data markup
Google search results displaying loyalty program member pricing with discounted rates and benefits

Google introduces comprehensive support for merchant loyalty program display in search results.

by Luis Rijo
Search   -   Jun 09, 2025 Microsoft ends Bing Search APIs on August 11, alternative costs 40-483% more
Microsoft Bing Search API pricing comparison chart showing 40-483% cost increase for Grounding alternative.

Microsoft shuts down Bing Search and Custom Search APIs three months from announcement date. Recommended replacement costs significantly more and requires Azure integration.

by Luis Rijo
Search   -   Jun 09, 2025 Microsoft retires Bing PubHub submission platform
Bing News search results showing small publishers face discovery challenges after PubHub retirement affects visibility.

Microsoft ends publisher submission system for Bing News, shifts to automated content discovery.

by Luis Rijo
Display   -   Jun 08, 2025 Google Ads API v20 brings Performance Max negative keywords and granular reporting
Google Ads API v20 announcement video featuring developer relations engineer Mattia Tommasone

Four days after release, latest API update introduces campaign-level controls and platform comparable conversions for marketing teams.

by Luis Rijo
Search   -   Jun 08, 2025 AI-powered search transforms advertising landscape
Woman using voice search AI technology on mobile device for conversational search experience

Microsoft whitepaper reveals 53% higher purchase rates as conversational search reshapes marketing.

by Luis Rijo
AI   -   Jun 08, 2025 Microsoft reveals AI marketing transformation at IAB Europe event
Microsoft reveals AI marketing transformation at IAB Europe webinar on audience engagement strategies.

Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future.

by Luis Rijo
Search   -   Jun 08, 2025 Google pauses ads for linked accounts in violation of third-party policy
Individual accounts face suspension when linked to non-compliant managers

Individual accounts linked to non-compliant managers face automatic suspension under new policy starting June 6.

by Luis Rijo
Search   -   Jun 07, 2025 FTX debtors sue marketing executive for millions in clawback lawsuit
Neil Patel sued

The bankruptcy estate claims Neil Patel and his companies received over $30 million for duplicative and substandard marketing services during the cryptocurrency exchange's final months.

by Luis Rijo
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