Agentic ad tech tries to take over the buying layer as AI search budgets surge
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Microsoft Advertising's Product explorer gives US retailers catalog visibility
Microsoft Advertising launches Product explorer for US advertisers with under 100K SKUs, offering a unified view of product status, serving, and performance.
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Microsoft Advertising adds job seniority to LinkedIn profile targeting
Microsoft Advertising now lets search and audience campaign advertisers filter by 10 LinkedIn seniority levels across 29 markets including the US and EMEA.
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Google Ads gets promotion mode and a major bidding overhaul this August
Google Ads is rolling out three updates: Smart Bidding Exploration for Performance Max, a promotion mode beta, and a bidding target change on August 17, 2026.
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AI Overviews drain publisher traffic as ad tech's trust seals lapse
Google AI Overviews drained two publishers' search traffic and closed one site after 21 years, while Google and The Trade Desk let their TAG fraud seals lapse.
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AI Overviews killed overfishing.org - and it's not alone
A 21-year-old independent website on overfishing shut down after Google AI Overviews erased its search traffic. Here is what happened and why it matters now.
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Google AI Overviews cost one Berlin expat guide 70% of its traffic
All About Berlin lost 70% of search traffic to Google AI Overviews, its founder reports, threatening 8 years of independent publishing on Berlin immigration.
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Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media
TAG's Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June's advertising budgets.
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Google expands limited ad serving policy to Google Search from June 2026
Google's limited ad serving policy now covers Google Search, with phased enforcement from June 2026 through 2028, targeting unqualified advertisers in new ways.
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Google expands Search agents to all AI Mode languages for Ultra subscribers
Google's background Search agents are now live in every AI Mode language and market, restricted to Google AI Ultra subscribers weeks after the I/O 2026 launch.
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Google delays DSA-to-AI Max automigration to February 2027
Google pushes DSA automigration deadline from September 2026 to February 2027, restores DSA creation, and resets the migration runway for search advertisers.
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HubSpot data: AI search beats demos as top driver of CRM purchase intent
HubSpot: AI search now the single strongest predictor of CRM purchase intent, beating demos, reviews, and sales calls, new survey of 3,000+ buyers reveals.
