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3 posts

Smart RTB+

Posts

  • 1 min read

    Smart Programmatic Guaranteed is now integrated with DBM

    Last week, Smart announced the integration with the DSP from Google, DoubleClick Bid Manager (DBM). Publishers using Smart can now use the platform to offer programmatic guaranteed to advertisers using DBM. According to Smart, Programmatic Guaranteed enables buyers to book deals with Smart’s premium publishers, between Smart RTB+ and

  • 1 min read

    Smart is the first SSP 100% ads.txt compliant since December, 20

    Since December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory. In pursuit of a fraud-free ecosystem, Smart RTB+ inventory becomes 100 percent ads.txt compliant and ensures domain authenticity. Sites which