This month, Smart has appointed Malgorzata Kmieciak as Country Manager of its business and sales operations in Central and Eastern Europe (CEE). Kmieciak joins Smart from Adform, where she was Sales Manager. Prior to that, she was in a similar role at Google. Kmieciak has over 10 years of sales
Last week, Smart announced the integration with the DSP from Google, DoubleClick Bid Manager (DBM). Publishers using Smart can now use the platform to offer programmatic guaranteed to advertisers using DBM. According to Smart, Programmatic Guaranteed enables buyers to book deals with Smart’s premium publishers, between Smart RTB+ and
Smart (formerly known as Smart AdServer) has appointed as Country Manager of its Brazilian operations.
Since December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory. In pursuit of a fraud-free ecosystem, Smart RTB+ inventory becomes 100 percent ads.txt compliant and ensures domain authenticity. Sites which
