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Smartclip

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Marketing News   -   Feb 11, 2018 Smartclip is being merged with SpotX during the course of 2018

SpotX and Smartclip are merging operations to create one offer for video ad serving and monetization during the course of 2018. According to the CEO of SpotX, "the new video ad serving and monetization company will operate under the SpotX brand around the globe. The Smartclip brand will continue

by Luis Rijo
Marketing News   -   Jan 24, 2018 Outstream video ads are earning 8.9x higher CPMs compared to standard banners

Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among the

by Luis Rijo
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