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Smartclip

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  • 1 min read

    Smartclip is being merged with SpotX during the course of 2018

    Luis Rijo
    • • Merger • RTL • Smartclip

    SpotX and Smartclip are merging operations to create one offer for video ad serving and monetization during the course of 2018. According to the CEO of SpotX, "the new video ad serving and monetization company will operate under the SpotX brand around the globe. The Smartclip brand will continue

  • 1 min read

    Outstream video ads are earning 8.9x higher CPMs compared to standard banners

    Luis Rijo
    • • News • Smartclip

    Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among