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Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

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  • Meta lets you animate your Facebook profile picture with AI 9 min read

    Meta lets you animate your Facebook profile picture with AI

    Meta this week rolled out AI-powered features on Facebook allowing users to animate profile pictures with preset options and restyle Stories through generative AI prompts.

  • Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities 8 min read

    Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities

    New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

  • Meta lets Threads users boss the algorithm around for three days 10 min read

    Meta lets Threads users boss the algorithm around for three days

    Meta introduces Dear Algo on Threads, letting users temporarily control feed content with AI-powered requests that adjust recommendations for 72 hours.

  • India forces social media into three-hour takedown deadline 8 min read

    India forces social media into three-hour takedown deadline

    India mandates social media platforms remove unlawful content within three hours, down from 36 hours, creating compliance challenges for Meta, Google, and X.

  • Snap sacrifices user growth for advertising revenue as North America DAUs plunge 6% 15 min read

    Snap sacrifices user growth for advertising revenue as North America DAUs plunge 6%

    Snapchat platform trades daily users for higher monetization, losing 6 million North American users while advertising revenue grows just 5% to $1.48 billion in strategic pivot toward profitability.

  • German court blocks Meta's appeal, awards €1,500 for Business Tools tracking 11 min read

    German court blocks Meta's appeal, awards €1,500 for Business Tools tracking

    Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.

  • Brussels targets TikTok's scroll trap with landmark DSA case 9 min read

    Brussels targets TikTok's scroll trap with landmark DSA case

    European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.

  • ChatGPT ads arrive as Threads expands global monetization 9 min read

    ChatGPT ads arrive as Threads expands global monetization

    OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.

  • Cheap bots overwhelm platforms despite years of detection promises 6 min read

    Cheap bots overwhelm platforms despite years of detection promises

    NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.

  • Meta's ad business hits record $58B as AI drives conversion gains 9 min read

    Meta's ad business hits record $58B as AI drives conversion gains

    Meta reports $58.1B advertising revenue in Q4 2025 with 24% growth as GEM model improvements and Advantage+ tools deliver conversion gains while video generation reaches $10B run-rate.

  • Pinterest cuts 780 jobs while investors question the AI pivot strategy 10 min read

    Pinterest cuts 780 jobs while investors question the AI pivot strategy

    Pinterest reduces workforce by 15% to fund AI development, but shares sink 9.61% as analysts question whether automation addresses competitive pressures from Meta and TikTok.

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