The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.
Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.
Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.
X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.
Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
Grok AI generated prohibited images of minors, sparking regulatory scrutiny and brand safety fears. xAI remains silent as the ENFORCE Act looms over the platform.
Meta researchers achieve 100× data efficiency using reinforcement learning for content moderation, outperforming supervised training while addressing label scarcity.
Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
