Pinterest cuts 780 jobs while investors question the AI pivot strategy
Pinterest reduces workforce by 15% to fund AI development, but shares sink 9.61% as analysts question whether automation addresses competitive pressures from Meta and TikTok.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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TikTok teams with Fluency to automate automotive ad campaigns at scale
TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system.
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TikTok kills Custom Identity as brands must link verified accounts
TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.
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Pinterest drops 2026 playbook that could triple your campaign reach
Pinterest today published its 2026 Marketing Moments Guide targeting advertisers who plan seasonal campaigns, providing search data patterns showing consumers begin researching major events months before traditional media activation periods.
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Europe confronts X over Grok risks: child safety fears trigger DSA probe
European Commission extends investigation into X's compliance with Digital Services Act after Grok's deployment raised concerns about manipulated explicit content and child safety.
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Pinterest's new in-platform tool could end spreadsheet planning hell
Pinterest Media Planner streamlines upper-funnel campaign planning with audience insights and budget estimates directly in Ads Manager as of January 23, 2026.
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Partnership platform impact.com hits $270M revenue as creator economy reshapes advertising
Creator-driven transactions surged 51% during Cyber Week as the company powered nearly $120 billion in partner-referred sales across 350,000 active partnerships.
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TikTok just made its Smart+ automation actually usable for advertisers
TikTok upgrades Smart+ with creative automation, ad preview tools, and efficiency features that address advertiser complaints about automated campaign control.
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Bot tracking and streaming ads reshape marketing week four
Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.
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X exposes algorithm secrets
X open sources Grok-powered recommendation algorithm revealing engagement scoring mechanics, verification advantages, and 30-minute velocity windows for brands.
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Meta finally brings Threads ads to every user after yearlong testing phase
Meta expands advertising on Threads to all users globally starting January 26, 2026, marking complete platform monetization two years after launch.
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This adorable plush cow became Instagram's most profitable scam
Scammers rotate through fake websites and stolen influencer videos to sell fraudulent weighted highland cows, while Meta profits from advertising fraud.
