Meta launches WhatsApp Business Calling API for voice integration
Meta introduces integrated voice calling feature for WhatsApp Business API, enabling end-to-end customer journeys.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Threads launches direct messaging with safety restrictions
Threads introduces direct messaging and visual highlighting system as platform reaches third year milestone.
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Meta launches enhanced marketing messages on Messenger for business customer retention
Meta introduces new promotional messaging solution to help businesses re-engage subscribers across 21 countries while expanding developer access globally.
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Reddit introduces optimization scoring and personalized recommendations for Ads
Reddit launches AI-powered recommendations system with optimization scores to help advertisers improve campaign performance automatically.
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Ghost and WordPress announce deeper social web collaboration
Major publishing platforms join forces to advance long-form content integration with ActivityPub protocol, preparing for Ghost 6.0 launch.
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Reddit launches full Smartly integration for automated campaign management
Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools.
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DoubleVerify debuts social attention measurement with Snap partnership
First-to-market solution combines platform signals with eye-tracking for comprehensive social media measurement.
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Meta mandates SEBI verification for India securities ads
Meta introduces new verification requirements for securities and investment advertisers targeting Indian users, effective July 31, 2025.
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Platform payments fuel AI slop flood across social media
Monetization programs from TikTok, Meta, YouTube and X drive creators to mass-produce low-quality AI content for financial gain.
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Meta tests profit-based ROAS optimization for advertisers
Meta introduces value optimization tools allowing advertisers to optimize campaigns based on profit margins rather than purchase size.
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Meta launches opportunity score globally for all advertisers
Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.
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Meta announces generative AI advances for advertisers at Cannes Lions
Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity.
