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Transparency

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  • 1 min read

    AdColony says is now full compatible with IAS, DoubleVerify and MOAT

    Luis Rijo
    • • Moat • Transparency

    AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today that "is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that

  • 1 min read

    AppNexus and Adobe Advertising Cloud to provide transparency on fees on site level

    Luis Rijo
    •

    AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion