Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint. Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.
Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week. “The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify
Tremor Video DSP last week announced the appointment of Tal Mor as the company’s new chief technology officer (CTO). Tremor says Mor’s addition reinforces the company’s commitment to providing its advertising clients with innovative technology and solutions to bolster their video initiatives, ensure the highest level of
