Telaria this week announced that will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary. Katie Evans, COO at Telaria said: "The Trade Desk’s unified ID
SpotX this week has integrated The Trade Desk’s unified ID solution. SpotX says this combined effort is a solution to improve user match rates across the digital advertising ecosystem to increase the addressable audience pool. Adoption of the free unified ID solution allows all parties across the supply chain
The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. Adoption of the free unified ID solution allows
The Trade Desk this month announced that Rob Perdue, Chief Operating Officer, plans to step down after a transition period in the first half of 2019. Rob Perdue has served in the COO role since joining The Trade Desk in 2013, leading the company through its IPO in 2016. “Since
