United States - PPC Land

Sign in Subscribe

United States

A collection of 4 posts

Diana Littman joins Publicis as US CEO

Publicis Groupe today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman, and CEO of Publicis Groupe. "Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely

SpotX integrates Tru Optik segments and audience verification on OTT and CTV

Tru Optik and SpotX yesterday announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns. Powered by Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences

Rural communities in Illinois, Iowa, and South Dakota will get connection to the Internet

Rural communities in Illinois, Iowa and South Dakota will get connection to Internet, approximately 126,700 people who are currently unserved.

Port Authority of New York and New Jersey joins DPAA

Port Authority of New York and New Jersey offers marketers opportunities to reach millions of commuters and travelers via digital screens.