YouTube enhances YPP Appeal Process and simplifies Channel Pages
YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Comscore unveils comprehensive YouTube Audience Measurement across devices
New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.
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Gracenote introduces Contextual CTV Ad Targeting with industry partnerships
Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.
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France to allow government-promoted addiction services ads on Google
Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.
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Google updates Healthcare Ad Policy: Certified election advertisers can mention opioids
Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.
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Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
Amazon's 11-year agreement with NBA and WNBA reshapes sports streaming landscape, offering global access to games from 2025.
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Netflix surges in Nielsen rankings, streaming dominates TV consumption
Nielsen report shows Netflix's 11.8% growth in June, as streaming platforms capture 40.3% of total TV viewing time.
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YouTube Streaming Dominance in Q2 2024
YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.
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IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising
New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.
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Netflix reports strong Q2 2024 results: revenue growth and subscriber gains
Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.
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Nielsen report reveals shifting TV landscape in Mexico for June 2024
Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.
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Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June
Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
