The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.
Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV.
YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.
Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.
The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.
Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.
These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.
Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.
