The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.
Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.
The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.
Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.
This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.
Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.
Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.
Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?
