The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.
Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.
Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.
According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.
The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.
Fubo audiences demonstrate higher attention levels compared to viewers on other streaming platforms and traditional cable television. This news could have significant implications for advertisers looking to reach engaged audiences.
Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.
The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.
