BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.

Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.

The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.

YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.

Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.

Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.

Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.

IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.