The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.
Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.
YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
Federal regulators approved consent order on September 26, 2025, imposing monitoring requirements on $13.5 billion advertising agency transaction.
Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.
Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.
