Microsoft to test free Xbox Cloud Gaming with ads
Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Gamers owe Lina Khan an apology after Microsoft price hikes
Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
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European broadcasters face mounting streaming competition
BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.
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Fubo secures exclusive UEFA qualifier streaming rights for October
Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.
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The Trade Desk and DIRECTV develop custom Ventura TV operating system
The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
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YouTube podcast setup: two distinct paths for creators
YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.
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Magnite unifies curation and activation within ClearLine platform
Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
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Lemonlight launches AI commercial service for enterprise brands
Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
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Trade Desk launches OpenAds to counter supply chain manipulation
Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
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Smartly names three executives to leadership team
Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
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AudienceProject launches direct Netflix integration for campaign measurement
AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
