LinkedIn Creative Labs reveals what makes B2B video content successful
LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Netflix commands 8.3% of total TV as streaming hits 46% market share
Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.
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YouTube clarifies "inauthentic content" policy changes
YouTube's minor policy update addresses creator confusion about AI and content monetization rules.
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Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain
Spanish streaming platform expands reach through smart TV integration as connected TV market grows.
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LG Ad Solutions expands to Australia with Sydney-based director appointment
Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
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Paramount Australia partners with Magnite for programmatic streaming ads
Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
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Industry leaders clash over curation benefits
Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.
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Nielsen expands CTV tracking to UK Ad Intel platform
Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.
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European Commission releases implementation guidance for political advertising rules
European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
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YouTube and 4S behaviors redefine marketing strategies
Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.
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Disney and ITV launch content exchange across streaming platforms
Disney+ and ITVX begin trading content libraries in landmark partnership starting July 16, marking new approach to streaming collaboration.
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Digital advertising leaders converge for IAB Europe's H1 2025 insights
Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.
