Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

Disney+ and ITVX begin trading content libraries in landmark partnership starting July 16, marking new approach to streaming collaboration.

Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.

Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.