Comscore partners with HyphaMetrics for advanced CTV measurement
Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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LG Ad Solutions integrates with Viant to advance addressability in CTV
Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
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Nearly 90% of advertisers will use AI to build video ads by 2026
IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.
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The Trade Desk joins S&P 500 following strong programmatic growth
The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.
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LinkedIn Creative Labs reveals what makes B2B video content successful
LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.
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Netflix commands 8.3% of total TV as streaming hits 46% market share
Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.
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YouTube clarifies "inauthentic content" policy changes
YouTube's minor policy update addresses creator confusion about AI and content monetization rules.
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Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain
Spanish streaming platform expands reach through smart TV integration as connected TV market grows.
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LG Ad Solutions expands to Australia with Sydney-based director appointment
Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
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Paramount Australia partners with Magnite for programmatic streaming ads
Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
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Industry leaders clash over curation benefits
Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.
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Nielsen expands CTV tracking to UK Ad Intel platform
Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.
