New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

The strategic AU$3.4 billion deal marks DAZN's largest acquisition to date as it expands its global sports entertainment platform into the Australian market.

Google's decision to deprecate the bid multiplier feature signals a continued push toward automated bidding solutions.

Creator economy reaches new heights as platform celebrates 20 years with comprehensive earning options.

Google's extension framework change impacts popular ad blocker and raises privacy concerns.

YouTube improves analytics for short-form content creators with measurement update.

Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem.

High fantasy adaptation adds Emmy-winning actress to expanding cast lineup.