Ad Creative ID Framework gains support from major ad registries
IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube's search traffic accounts for less than 1% of total views
New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
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These 3 countries dominate Netflix speeds while US providers lag behind
Latest streaming data reveals surprising gaps between global regions, with unexpected leaders topping worldwide rankings.
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YouTube launches text-to-speech for Shorts on iOS
Text-to-speech feature expands to iOS devices with four voice options for creators to add narration to Short-form videos.
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YouTube marks two decades with focus on TV growth and creator economy
YouTube CEO outlines strategic plans as platform hits 20-year milestone, highlighting TV viewing and creator monetization.
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Fubo Sports network expands to over-the-air stations across U.S.
Sports streaming service adds traditional TV distribution, reaching 12 million households through over-the-air stations nationwide.
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Campaign Manager 360 adds Netflix ads integration and TV measurement tools
New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.
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Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024
Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.
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Comcast advertising revenue rises on political spending despite core market decline
Q4 advertising revenue increases 4.4% to $1.16 billion due to election spending, while core advertising faces challenges.
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Global fraud prevention program saves advertisers $10.8 billion in digital ad fraud
TAG's impact report reveals record-breaking savings for U.S. advertisers through industry-wide anti-fraud initiatives in 2023.
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Nielsen expands audience measurement deal with Paramount across platforms
Nielsen and Paramount sign multi-year partnership covering broadcast, cable and streaming measurement services.
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Google extends dating ads certification deadline to April 9
Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.
