The Trade Desk undergoes major strategic shift after first earnings miss in 8 years
Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Spotify's video podcast revenue jumps 300% after Partner Program launch
New monetization program drives significant growth in video podcast consumption and creator earnings since January launch.
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Adobe expands video AI capabilities with new Firefly app
Adobe launches a Firefly app for generating images, vectors and videos with professional tools for ideation and production.
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Google releases detailed Performance Max FAQ
Google addresses transparency concerns in Performance Max campaigns with new reporting features and campaign optimization guidance.
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Apple TV app arrives on Android devices
Apple's streaming service becomes available on Android mobile devices, offering access to original content and sports.
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YouTube's major redesign
Global video platform announces new brand colors to address technical issues and refresh visual identity.
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M6 Group reports €1.3 billion revenue amid streaming transformation
French broadcaster M6 Group maintains stable revenue while investing in new streaming platform M6+ and sports content.
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YouTube and Paramount fail to reach deal, channels to go dark February 13
Contract dispute between tech and media giants leads to removal of CBS, MTV and other Paramount channels from YouTube services.
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IAB Tech Lab clarifies video placement definitions for digital advertising
Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.
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TripleLift appoints tech veteran Dave Helmreich as chief executive officer
Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.
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Yahoo returns to Super Bowl advertising after 22-year hiatus
Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.
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Ad Creative ID Framework gains support from major ad registries
IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.
