All posts tagged "Viewability"
Programmatic
Google enabled lazy loading on DFP tags to increase viewability
May 3, 2018Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers...
Programmatic
IAS has available in-app pre-bid segments for viewability, brand safety, and fraud-free since yesterday
March 15, 2018Integral Ad Science (IAS) yesterday announced the availability of in-app pre-bid segments that allow programmatic buyers...
Programmatic
AdColony says is now full compatible with IAS, DoubleVerify and MOAT
February 14, 2018AdColony today announced that the company is fully compatible with all major viewability measurement partners for...
Programmatic
This week: Doubleclick updates the impression counting on app based on MRC guidelines
January 8, 2018Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based...
Glossary
Viewability metrics
December 24, 2017Viewability metrics are frequently found on the best DSP’s, where by default, the DSP is measuring...
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Glossary
Viewability standards
December 24, 2017The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC)....
Programmatic
Sublime Skinz achieves 93.3% viewability for desktop ad formats
November 4, 2017Sublime Skinz announced last month a partnership with Integral Ad Science (IAS), to improve the measurement...
