The standard MRC viewability on Display Ads January 6, 2019 0 MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes ...
DoubleVerify now able to measure videos in Facebook Stories December 19, 2018 0 DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook ...
IAB Open Measurement SDK reaches 2 billion devices December 13, 2018 0 IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, ...
Webinar: European Viewability Initiative for publishers November 24, 2018 0 IAB is inviting publishers to join a webinar in which IAB will provide an update and discuss the implications and ...
DoubleVerify can now measure video ad fraud and viewability on Twitter October 5, 2018 0 DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial ...
Google launches custom viewability settings on DV360 September 26, 2018 0 Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on ...
Integral Ad Science (IAS) is now able to measure campaigns on Snapchat September 23, 2018 0 Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat ...
FreeWheel integrates IAS allowing publishers to do quality measurement August 13, 2018 0 IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality ...
Google Measurement Partners: Integral Ad Science (IAS) selected for brand safety and viewability July 16, 2018 0 Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability, ...
Google enabled lazy loading on DFP tags to increase viewability May 3, 2018 0 Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher ...
Google enabled lazy loading on DFP tags to increase viewability May 3, 2018 0 Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher ...
Google enabled lazy loading on DFP tags to increase viewability May 3, 2018 0 Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher ...