Google integrates Open Measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs
Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) ...
- Latest
Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) ...
Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM ...
Google this week provided 3 advises for publishers to improve the viewability of video ads. According to Google, higher viewability ...
DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile ...
MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes ...
DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook ...
IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, ...
IAB is inviting publishers to join a webinar in which IAB will provide an update and discuss the implications and ...
DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial ...
Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on ...
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat ...
IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality ...