DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial launch will provide advertisers with…
Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on screen, if it was audible (for video and audio), the time threshold and the quartile threshold.
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced…
IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality measurement. According to IAS, FreeWheel’s…
Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability, the company announced this week.…
Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According…
Integral Ad Science (IAS) yesterday announced the availability of in-app pre-bid segments that allow programmatic buyers to target mobile in-app inventory that “is brand safe,…
AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today…
Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based the IAB and MRC’s count-on-download guidelines. This “reflects a…
Viewability metrics are frequently found on the best DSP’s, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP…
The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC). Display and App ads are considered viewable when at…
Sublime Skinz announced last month a partnership with Integral Ad Science (IAS), to improve the measurement of its skin-based ad formats, meeting industry demand for…