The 5 recommendations from IAB UK to buy ads that drive attention
IAB UK, this summer released a Study called The Rules of Attention. The study explains the 5 rules for boosting ...
Tag: Viewability
Google integrates Open Measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs
Google this week announced that it has integrated the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) ...
Teads now offers 100% viewability for all CPV campaigns
Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM ...
The 3 advises from Google to improve the viewability of video ads
Google this week provided 3 advises for publishers to improve the viewability of video ads. According to Google, higher viewability ...
MRC continues DoubleVerify’s accreditation
DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile ...
The standard MRC viewability on Display Ads
MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes ...
DoubleVerify now able to measure videos in Facebook Stories
DoubleVerify today announced its expanded integration with Facebook – providing advertisers with third-party measurement of viewability and fraud/SIVT across Facebook ...
IAB Open Measurement SDK reaches 2 billion devices
IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, ...
Webinar: European Viewability Initiative for publishers
IAB is inviting publishers to join a webinar in which IAB will provide an update and discuss the implications and ...
DoubleVerify can now measure video ad fraud and viewability on Twitter
DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial ...
Google launches custom viewability settings on DV360
Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on ...
Integral Ad Science (IAS) is now able to measure campaigns on Snapchat
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat ...