All posts tagged "Viewability"

Programmatic

FreeWheel integrates IAS allowing publishers to do quality measurement

IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing...

Programmatic

Google Measurement Partners: Integral Ad Science (IAS) selected for brand safety and viewability

Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both...

Programmatic

Google enabled lazy loading on DFP tags to increase viewability

Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers...

Programmatic

IAS has available in-app pre-bid segments for viewability, brand safety, and fraud-free since yesterday

Integral Ad Science (IAS) yesterday announced the availability of in-app pre-bid segments that allow programmatic buyers...

Programmatic

AdColony says is now full compatible with IAS, DoubleVerify and MOAT

AdColony today announced that the company is fully compatible with all major viewability measurement partners for...

Programmatic

This week: Doubleclick updates the impression counting on app based on MRC guidelines

Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based...

Glossary

Viewability metrics

Viewability metrics are frequently found on the best DSP’s, where by default, the DSP is measuring...

Glossary

Viewability standards

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC)....

Programmatic

Sublime Skinz achieves 93.3% viewability for desktop ad formats

Sublime Skinz announced last month a partnership with Integral Ad Science (IAS), to improve the measurement...