The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC). * Display and App ads are considered viewable when at least 50% of the ad is visible for at least 1 second. * Video ads are considered viewable when at least 50% of the ad is
On Thursday, 12th October 4pm CEST / 3pm BST, IAB Europe is organizing a webinar about Data-Driven Advertising in Europe. Join here. The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries, including a balance of Eastern and Western markets with a range
On Thursday, September 28th, at 15:00 CEST, join Marc-Oliver Michel, Global Platform Solutions, at Adform and Alex Berger, Global Marketing Manager, at Adform, in a webinar about What's New in Advertiser Edge? In this webinar, Marc-Oliver Michel will share with you what's changed
In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return
GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, that regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May
According to data from Triton Digital, an exchange for audio advertising on programmatic, there are a lot of podcast listeners in the United States of America. Around 24% of the North American population listens to a podcast regularly. This number is growing since 10 years ago when this percentage was
Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.
If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it, or a hybrid solution. There is the Client-Side Header Bidding where the auction happens on the user's browser and the S2S Header
There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the type of buying in two: a Private Auction where the
