Teads today announced a new tagline: “The Global Media Platform.” Teads says that this announcement reflects a “continued journey to evolve from simply providing video ad products to providing a broader set of full-funnel ad solutions to the world’s best publishers and advertisers.”
Today, Teads is also launching a new corporate campaign in digital and print trade media, communicating to the industry that “The Best Publishers Are on Teads.”
“Our vision is to build the definitive platform that unites the world’s best publishers, creating an alternative to Google & Facebook by delivering an audience of over 1.2 billion consumers on a brand safe, transparent platform. The Global Media Platform is the result of Teads’ commitment to delivering better advertising outcomes for brands, better monetization solutions for publishers, and better experiences for consumers.”Bertrand Quesada, Teads CEO
Here the new Teads vision
As The Global Media Platform, Teads vision to unite and empower the world’s top publishers is centered on four key pillars that help solve major challenges in the industry:
- A Single access point to the world’s top publishers
By delivering access to high quality inventory at scale on one platform, Teads delivers operational efficiencies, scale and accountability in direct and programmatic transactions to the buy-side. Teads is equally focused on providing high value technology and monetization solutions for publishers.
- Creative that cuts through the noise but respects the user
The mobile user experience is dictating new creative rules that can be challenging. Given the high importance of creative quality in delivering media effectiveness, Teads has been working with agencies and brands, through its Teads Studio technology & team, to quickly and scalably optimize assets for this new reality.
- Full-funnel ad & monetization solutions, tailored to business objectives
With a full-funnel product suite, Teads has enabled publishers with a broader set of monetization tools and brands with solutions that meet a wide array of business objectives. Our focus is to provide precision marketing at every step of the purchasing funnel within professionally-produced, brand-safe media.
- Guaranteed outcomes, powered by AI & Data
Marketers are facing increasing pressure to demonstrate concrete results from their digital media spend. As a currency, the CPM falls short of providing accountability. By investing significantly in AI/machine learning and data capabilities over the last 3 years, Teads is allowing brands and agencies to transact based on guaranteed outcomes in viewability, completed views, engagement, in-target delivery, incremental site traffic and more recently conversions.