Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app.
Through the partnership with Teads, Business Insider will have have now outstream ads shown to 110 million readers. Teads will also support Business Insider’s direct sales efforts and enable programmatic monetization of its outstream video inventory.
“We look forward to working with Teads to grow our digital video revenue while maintaining a non-intrusive advertising experience on our site,” said Julie Hansen, President and COO, Business Insider.