Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
“Community creates a relevant advertising experience for consumers, and a welcoming environment for marketers and publishers,” said Brian Lesser, CEO of Xandr. “We’re excited to add incredible marquee partners to our curated marketplace powered by unique insights and technology from Xandr, as we continue to increase scale and access to premium video content.”
According to Xandr, Community partners include WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst Magazines, Newsy, Philo, Tubi, and Xumo.
Community, launched last year, is a video marketplace that enables advertisers to reach their audiences at scale in premium video environments.