Google Ads bidding overhaul forces CPAs to double, sparking backlash
A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short.
PPC Land
Featured Posts
Google Finance still runs fake earnings 19 days after spam update
IDACORP ticker page carries a July 12 dars.gov.et byline, a stock never previously flagged. The injection outpaced the fix. How many tickers carry it today?
Microsoft steers Windows browser choice, study finds
A Mozilla-backed study finds Microsoft still steers Windows users toward Edge, as CTV trust cracks, cookie enforcement tightens, and Chrome adds AI agents.
OpenAI kills Atlas as search erosion data hits publishers
OpenAI folds its Atlas browser into ChatGPT Work the same week a Bocconi study finds wider ChatGPT Search access cuts traditional search queries by 9.4 percent.
Fake earnings stories persist on Google Finance despite two 2026 spam updates
Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.
Consent collapses on three fronts as Zeta faces investor suit
A federal judge lets Zeta Global's investor suit over data consent proceed as the EU-US framework falters and EDPB scraping rules narrow legitimate interest.
Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.
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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
