Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.
Constant currency Europe growth fell to 7% while global ad pricing rose just 1%, softening the auction for buyers. Q3 guidance of 13% to 15% extends the drag.
Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.
Managed and self-service buyers in the US can activate the formats via PMP and guaranteed deals through DRAX. What the vendor recall numbers leave unmeasured.
Existing campaigns enroll automatically at current bids and budgets, while creators pick which products they feature. What does that do to ACoS and margins?
Judgment 42 K 56/25 hit a lead funnel that scored prospects before the first site visit. Judges backed the regulator on substance but not on its wording claim.
MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?
Members are 28% more likely to engage with later campaigns after an event ad, and one webinar can feed leads for 12 months. Which number survives an audit?
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.
Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.
Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Judgment 42 K 56/25 hit a lead funnel that scored prospects before the first site visit. Judges backed the regulator on substance but not on its wording claim.
Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.
Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?
Euki scored 10 of 10 for keeping logs on the device, while Period Calendar fed AdMob and DoubleClick from the first open. What does that leave media buyers?
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
Satellite ISP owed $1.5bn on notes that matured August 1 with $61.2m cash left. Rural households and in-store network contracts now ride on an enterprise pivot.
Mnemonic found Bright Data code inside an Editor's Choice Pac-Man game, and 42% of LG apps carry similar SDKs. CTV buyers now face a new invalid-traffic vector.
Huffman told Semafor brand safety now rarely arises in advertiser talks, and commercial use needs commercial terms. So what happens to free AI training data?
A senior agency employee is barred from writing the word in company posts. Sustainable ad behaviours fell to 4.3% while agentic AI dominates the 2026 agenda.
Talus wrote to McGrath on 31 July 2026, citing Article 45(2)(b) GDPR and paragraphs 58-60. Ad tech firms moving EEA data west now await a Commission answer.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Managed and self-service buyers in the US can activate the formats via PMP and guaranteed deals through DRAX. What the vendor recall numbers leave unmeasured.
Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?
Beer and hard seltzer led all categories with an 8.01% share of TV ad voice, while hydration break pods held viewers better than halftime slots, iSpot reports.
Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions.
Six ad-free channels launch first, spanning restaurants, gyms and retailers among 50,000 sites, dayparted by mood. More Vevo programming is expected to follow.
Nine European and Latin American markets gain automated buying access to Whale TV's homescreen inventory across 47.5 million connected TV households worldwide.
Sportsnet keeps over 500 national games yearly while Prime absorbs at least 26, reshaping how Canadian broadcasters split NHL streaming rights through 2038.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.
Risk factor names service disruption, lost revenue and damaged publisher ties as the cost of suing. Second-quarter results land three days after the filing.
Apps abuse Android's Display over other apps permission to fire ads when a call ends, then vanish from the recents list. Can pre-install scans catch them all?
Teads sued Google on August 3 over 6.88 trillion impressions lost to rival exchanges, as Reddit, Suno and EU regulators pressed claims of their own this week.
Complaint alleges 90% of Google Ads demand flows only through AdX, squeezing rival exchanges. Nasdaq-listed plaintiff wants treble damages and a jury trial.
Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.
Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Facebook and Google Ads pushed US monthly spend from 45 million to 100 million since January 2024, Funnel data shows. Social budgets are closing the gap fast.
Confiant documents browser-side malware assembly defeating file scanning as SourTrade ads keep running through Google, Meta and X advertising infrastructure.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.
Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.
MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?
Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.
More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data.
Setting syntheticContentAttestationStatus to IS_SYNTHETIC triggers labels in the EU, India and New York state. Once written, agencies cannot revert to unset.
Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack.
Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
Over 1,000 iOS listings sit at 4+ and 57 fell four tiers at once, leaving media buyers screening mobile app inventory on a declared signal that keeps moving.
