Regulation (EU) 2025/40 applies August 12, forcing registration and a local representative in every destination state. One merchant has already cut EU orders.
Close to $2bn went into half a million works last year, a cost base publishers can now price against in licensing talks. What terms would make a deal work?
Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September?
Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal.
One authorised representative per member state, one registration each, applies August 12. Small merchants are already cutting EU shipping. Who absorbs the cost?
Google AI Overviews and ChatGPT outrank TikTok and newspapers on trust, yet 35% of shoppers want human sign-off before an agent buys. Who wins the longer wait?
Komdigi says the watchdog reports to the president, not the ministry, while AI products split across three risk tiers. Can a regulator this late still bite?
Indian playback singers sweep the top five artist slots at 1.54bn weekly views; local hits rule six markets. Post-Billboard, the files anchor media planning.
Funds stay frozen until 24 hours after approval, and brand badges, category permits and bank links all reset. Eight conversion paths qualify, reversals do not.
Claire Stapleton spent 12 years inside the company and left in 2019. Her account of brand marketing bloat lands while Google's ad tech remedies stay unresolved.
Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%.
Creators without a website gain query, country and device breakdowns for posts. The July 29 guide also flags what a YouTube playlist filter does not measure.
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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal.
Komdigi says the watchdog reports to the president, not the ministry, while AI products split across three risk tiers. Can a regulator this late still bite?
Two decades after publishers handed inventory to Google, a super{set} co-founder says the same bargain now faces firms. Can a company audit what a model kept?
Merchants get view_item_list, remove_from_cart, view_cart and add_shipping_info three years after GA4 migration. Do ad blockers still break the session thread?
Anthropic's crawler hit a 35,000 to 1 crawl ratio, and CAPTCHA solve rates measured just 0.24%. The findings show why small operators are locking down servers.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed?
Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first?
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September?
Claire Stapleton spent 12 years inside the company and left in 2019. Her account of brand marketing bloat lands while Google's ad tech remedies stay unresolved.
Refund offered, no apology received, Ryan Walker told 150,000 subscribers on August 8, 2026. Which hotel brands stepped in, and what Aman's silence now risks.
Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle.
Reference uploads jump from 9 to 50 for paid advertisers in select markets, with timestamp-level scene control. Rollout lands one day after EU AI labels bind.
Existing accounts upgrade automatically with no action required, and legacy CFIDs keep working. New Global Account IDs now open multi-country API campaigns.
Advertising reached 37.8% of the service's $1,895M revenue line and costs climbed 28% to $1,706M. Media earnings outside Peacock fell 34%. Can it hold in Q3?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Advertising revenue still climbed 25% to $673 million, with third-party DSPs buying nearly three-quarters of in-stream video. Fox closes the deal in H1 2027.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%.
Beta publishers changed no mediation settings while native rendering opened 28 extra bidders and over 1,000 advertisers. Does one ceiling figure hold at scale?
Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle.
Existing accounts upgrade automatically with no action required, and legacy CFIDs keep working. New Global Account IDs now open multi-country API campaigns.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026.
Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Close to $2bn went into half a million works last year, a cost base publishers can now price against in licensing talks. What terms would make a deal work?
Google AI Overviews and ChatGPT outrank TikTok and newspapers on trust, yet 35% of shoppers want human sign-off before an agent buys. Who wins the longer wait?
Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%.
Reference uploads jump from 9 to 50 for paid advertisers in select markets, with timestamp-level scene control. Rollout lands one day after EU AI labels bind.
Established ROI sits at 7% while planned AI spending holds at $188m across the 2,145 leaders surveyed. Cost visibility now separates the firms seeing returns.
Two decades after publishers handed inventory to Google, a super{set} co-founder says the same bargain now faces firms. Can a company audit what a model kept?
Internal tests also place first campaign drafts 11 times faster across push, popunder and Telegram formats. No independent verification has been published.
Anthropic's crawler hit a 35,000 to 1 crawl ratio, and CAPTCHA solve rates measured just 0.24%. The findings show why small operators are locking down servers.
Monthly peak hit 207,204 in March 2014. The whole of 2025 produced 108,981 questions, under one peak month. What now happens to the corpus that trained AI?
Filed August 4 in the D.C. Circuit, a 34-page brief says three firms hold 88% of AI model API revenue. At stake is whether Mehta's remedy survives the appeal.
