Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
Prepaid Visa issued by Pathward runs in the US only, while 38 other kids Wallet markets get nothing. Can ecommerce reach money that never leaves the counter?
Four metrics land in early access, covering citation, mention and prominence rates for site owners. Whether probing only two assistants measures enough is open.
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
Practitioners scored their own AI maturity at six out of ten, with agents covering 15-20% of dentsu's APAC workload. Who pays the token bill stays unsettled.
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
Same-day delivery covers 3,100 US cities and towns, expanding to nearly 4,500 by the end of 2026. The federal Bridge Program setting the price expires in 2027.
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
Weekly refreshes of contact cards, not scraping, gave Italy jurisdiction over a US firm. Customers who connected inboxes may now carry liability of their own.
Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
Cage biopic arrives on a service Amazon sized at 315 million ad-supported viewers, handing buyers a football title in November. Ad load remains undisclosed.
Twelve episodes reach Italy, Germany, Turkey and India in 2027, handing Amazon ad buyers a dormant franchise catalogue. Do all of those markets carry ads yet?
Median returning season came back 28% smaller across 73 comparable Netflix series, Simulmedia found. Open programmatic access grows demand, not the audience.
Belgian broadcaster RTBF ran the first documented deployment on 15 June 2026. BVOD is $500m of Australia's $5.4bn video market. Which model wins premium live?
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Adjusted EBITDA margin reached 37% and DV+ returned to growth at 2% after a Q1 decline. Third-quarter guidance places CTV contribution between $98m and $100m.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Paying users fell 620,000 to 3.16 million while a $169.3 million writedown drove a $127.9 million net loss. Third-quarter guidance points to a thinner margin.
Constant currency ad revenue grew 0% across a $9.03 billion year while News Media ad sales fell 5%. Which publisher lines now carry the buyer relationship?
Revenue of $476.8 million fell $15.2 million short of the guidance floor, yet ex-TAC guidance rose $7 million at the midpoint. What did the network cleanup buy?
Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.
Allen Media Group now sells the publisher's inventory to brands and agencies, while commerce revenue fell 31.4%. Cost cuts have not yet landed in the results.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
Four metrics land in early access, covering citation, mention and prominence rates for site owners. Whether probing only two assistants measures enough is open.
Practitioners scored their own AI maturity at six out of ten, with agents covering 15-20% of dentsu's APAC workload. Who pays the token bill stays unsettled.
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
