Video Spotify cuts Partner Program barriers as Audioboom stakes video claim Spotify lowers eligibility thresholds for video creators while introducing API integration with Acast, Audioboom, Libsyn, Omny, and Podigee on January 7.
AI Yahoo DSP embeds AI agents that actually run campaigns today Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language.
Data Google's hidden data controls let advertisers block tag tracking Unnoticed Google Tag feature enables advertisers to block advertising, analytics, and diagnostic data collection when users deny consent across platforms.
Social X opens Articles to all Premium users, ending exclusive pricing tier X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.
Display Uber debuts Journey Takeover with Coca-Cola at your destination Uber Advertising launches Journey Takeover format January 6, 2026, pairing branded maps with destination-linked ads as Coca-Cola campaigns debut across 12 markets.
Video Roku becomes first streaming platform to optimize ads using iSpot outcomes Roku integrates iSpot's Outcomes at Scale for outcome-based optimization on January 6, 2026, with SimpliSafe test showing 23% lead increase and 31% website visit boost.
Video Magnite builds seller agent into SpringServe for AI-driven ad buying Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.
Data California lawmaker wants to ban selling your sensitive data California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.
AI ChatGPT's massive scale meets challengers in race for AI dominance Similarweb data reveals year-over-year growth from January 2025 to 2026 across ChatGPT, Gemini, Perplexity, and Claude as mobile app adoption surges past website visits.
Audio DAX brings DISQO's measurement tools to every audio campaign DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.
Video YouTube creators get TV-style measurement as Spotter partners with Comscore Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
Data Influencers strike back with detailed contracts showing Honey violated terms Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.
Retail PayPal's transaction graph shows what competitors can't see across merchants PayPal launched Transaction Graph Insights & Measurement on January 6, giving advertisers cross-merchant purchase data that platform-specific tools miss entirely.
AI How IAB Tech Lab plans to prevent agentic AI's fragmentation problem IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.
Retail Google forces retailers to split product IDs by March 2026 Google Merchant Center will require separate product IDs for online versus in-store items starting March 2026, affecting Local Inventory Ads and feed management.
AI Walmart Connect bets on AI agents to reshape retail advertising Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.
AI How Basis and Mediaocean's new deal could reshape advertising workflow automation Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.
Display Google opens prediction markets to advertising, but only for CFTC-regulated platforms Google Ads will permit prediction market advertising starting January 21, 2026, exclusively for platforms authorized by CFTC as Designated Contract Markets or NFA-registered brokerages.
Video UK bans junk food ads: why marketers now face jail time (just kidding) England implements sweeping restrictions on high fat, sugar and salt food marketing starting January 2026, drawing mixed reactions from industry stakeholders and health experts.
AI AI agents caught masquerading as humans to bypass website defenses xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.
Social Meta's value rules might actually cost more than they're worth Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
Video Comscore unveils daily TV program tracking powered by AWS AI Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026.
AI Google's AI has a budget limit for each search query Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.
Social Reddit's Max campaigns cut costs by 17% through AI optimization Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.
AI PubMatic launches agentic advertising OS with live campaigns running PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.
