Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Sixteen terms from across the stack, sorted into four groups of four. One group is tighter than it looks, and it is not the one you will reach for first.
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note.
WebGL vendor and renderer strings collapse to one value for every user, hitting hash-based trackers. Brave says WebGPU extension randomization is planned next.
Undocumented until now, the ceiling applies to agency admins linking client Merchant Center IDs. Whether it binds the largest agency networks remains untested.
Judges called the blanket ban disproportionate and said adults too would have to prove their age. Brussels is due to set out an EU-wide answer in September.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Developers can skip preconfigured Report resources and pull JSON directly. Floodlight activities separately gain 14 categories, now mandatory for attribution.
Suit filed August 13 in California's Eastern District says the patches were relabelled Berberine. Doctors cite molecule size. Does a rename cure the claims?
Complaint puts damages above $5m and covers a nationwide class of buyers, filed August 12 in San Diego. Front-of-pack ingredient order now faces a jury test.
Twenty-six complaints from Finnish and Norwegian members pushed Datatilsynet to act. SATS has until September 11, 2026 to rewrite its member photo notices.
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note.
WebGL vendor and renderer strings collapse to one value for every user, hitting hash-based trackers. Brave says WebGPU extension randomization is planned next.
Cryptographic publisher IDs reach Japan's two largest newspapers as OP-CIP targets 50 organizations by 2027, Brazil suspends Discord video and DOOH climbs.
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space.
CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed.
Paid social gained 8.5% in the same analysis, while one anonymized test returned 3.03x incremental ROAS - mostly from existing buyers. Who really caused it?
Historical figures reopen back to July 1, restating numbers merchants already filed. Google Ads product metrics move the other way, rising across every network.
Gracenote IDs enter Tubi bid streams months after research found only 40% of CTV bid requests carry program-level signals. Does contextual buying scale now?
Google/Ipsos data behind the 62% research claim rests on 117 parents and 162 students. Brands briefing creators now face an August peak and September move-ins.
Change log entry of August 11 leaves masthead, election ad and clickbait rules as written. Enforcement stays untouched. So what actually moved on the page?
Kopit Levien set a $2bn annual production cost against AI compute budgets. A bot disclosure bill, curation's quiet death and token caps followed within days.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Publisher's parent shed 22 million monthly visitors last quarter; RE/MAX brings 149,267 agents and a pending sale to Real. Who sells the ads inside the new hub?
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
Role-based controls, deals forecasting and self-serve reporting arrive 14 months after curators went live. Can a sell-side agent earn a trading desk's trust?
Cyd Converse takes a newly created post spanning 18,000 publisher sites, inheriting the Uplift and Shine programmes. Can advocacy change what platforms decide?
Dentsu is signing its own Japanese ad buys with the same credential, and OP-CIP wants 50 organizations running it by early 2027. Will browser makers follow?
Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17?
Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading.
Publishers invoke 2022 commitments that bind Google until July 2027, filed 20 days after AI Overviews reached France. Will the Autorité reopen negotiations?
Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first?
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Ad tech's week in numbers: AI Max carries 72% more invalid traffic, The Trade Desk falls 22%, Comscore cuts $25 million and Perplexity blocks Time's agent ads.
Badged profiles keep streaming but lose editorial placement. Self-disclosure opened today; reviews begin with acts above set audience thresholds. Who appeals?
Meta and TikTok MCP connectors sit under the five workspaces built for agency performance teams. Pricing, rollout dates and write scope all remain undisclosed.
Creation of legacy setups ended August 3. Migrated campaigns keep search term matching on by default, and older API versions survive only to September 2027.
Registration runs through meta.vi.ie and a dedicated phone line, with Meta funding hands-on training for each pair. What does it signal for wearable ad reach?
Two partners stay unnamed only until discovery opens; the court already located the records inside Google. Binding US and EU data orders complete the squeeze.
Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17?
Lunio found retail AI Max search campaigns carry 72% more invalid traffic and 68% of all invalid clicks. Google converts broad match ads on September 1, 2026.
Balance of power appears 23 times across 6,542 words; advertising, zero. Advertisers fund the compute behind a philosophy that never once names their trade.
Directories held 75% share under a UK price cap that ran to 2013. Investors still modelling breakup risk may be pricing the wrong regulatory regime entirely.
