Criteo takeover bid reshapes an adtech industry already in flux
A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.
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Google's crawler math turns against it as the open web pushes back
Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google's cover for Overviews and Google dismisses a rival crawler standard.
Google picks Barcelona over five rivals for first EU Search Deep Dive
Six cities competed for the September 30-October 2 slot; Barcelona won a public vote Google may repeat for future SEO conference locations everywhere else.
AI crawlers hit sites 50,000 times per human visit, Cloudflare data shows
AI crawlers reach up to 50,000 visits per referred reader, Cloudflare data shows, as a Munich court strips Google of its liability shield over AI Overviews.
AI Overviews cut publisher clicks 39.8% in first randomized study
A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.
Cloudflare stops charging AI per crawl and starts paying per answer
Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.
Researchers find Google AI Overviews cut publisher clicks 39.8%
Zero-click searches rose 34.5% among 1,065 test users tracked by a Chrome extension, with no gain in satisfaction, raising fresh regulatory questions ahead.
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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
