EU fines Google 890 million euros and gives it 60 days to fix search
Penalties split 460 million euros for search self-preferencing and 430 million for Google Play steering, with 5% of global daily turnover at stake in 60 days.
PPC Land
Featured Posts
The AI intelligence gap: 88% make more, 45% make it better
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as France, a US court and buyers all redraw the rules this week.
Wrong data made a profitable campaign look like a loss
Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor.
German regional publishers gain 30.9% while US news drops 17.1%
Independent regional publishers surged 30.9% as German news logged seven straight months of growth, a gap of nearly 25 points over the declining US market.
Google gives site owners a toggle to exit AI Overviews and AI Mode
Website owners get a domain-level switch that clears content from AI features in 1-2 days, but it does not stop model training. Page control follows March 2027.
Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums
Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now.
JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region.
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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
