Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
Merged after 19 commits and 109 passing checks, the module lets publishers query header bidding state from Chrome. Still experimental, still behind a flag.
Under-18 accounts get a 90-hour monthly ceiling across Facebook and Instagram, plus notification blackouts. Judge Biedscheid refused every algorithm remedy.
Garante found on-screen disclaimers too weak for inattentive viewers, citing GDPR articles 5 and 25. No fine followed. Does satire still shield synthetic media?
Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed?
Workspace accounts remain unsupported, leaving agencies on personal Gmail logins. Every Gemini edit runs through official APIs and still needs owner sign-off.
Conversion-optimised CPC reaches product feed campaigns, plus URL macros and Triple Whale and Hightouch hooks. Brazil and Mexico follow; a carousel is in test.
Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool.
Restaurant and retail ad revenue fell 10% to $102 million while other revenue nearly doubled to $33 million. Repurchases resume in 2027, with $339 million left.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Advertising revenue still climbed 25% to $673 million, with third-party DSPs buying nearly three-quarters of in-stream video. Fox closes the deal in H1 2027.
Reviewer paid over $5,000 a night and was turned away at the gate by security. Creator channels now carry brand exposure that media budgets cannot buy back.
Every morning, get a curated digest of the last 24 hours in programmatic advertising
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed?
Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first?
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
Ogilvy's vice chairman puts real green-premium payers at 8% against the 75% who claim it. Survey-led marketing teams now face a widening say-do evidence gap.
Five sections carry at-risk flags, among them DID URL dereferencing, which identity vendors build on. Two implementations must ship before the spec advances.
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Advertising revenue still climbed 25% to $673 million, with third-party DSPs buying nearly three-quarters of in-stream video. Fox closes the deal in H1 2027.
IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand.
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart?
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Wayfair, Currys, Debenhams, Boots, M&S and Etsy are the launch merchants for a market that becomes the 15th. Commissions clear 60 to 120 days after purchase.
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
Cage biopic arrives on a service Amazon sized at 315 million ad-supported viewers, handing buyers a football title in November. Ad load remains undisclosed.
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool.
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart?
Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified.
Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out.
Adjusted EBITDA fell 74% to $7 million while premium publisher page views dropped 15-25%, squeezing open web ad supply. Where does that ad budget move next?
Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Merged after 19 commits and 109 passing checks, the module lets publishers query header bidding state from Chrome. Still experimental, still behind a flag.
Garante found on-screen disclaimers too weak for inattentive viewers, citing GDPR articles 5 and 25. No fine followed. Does satire still shield synthetic media?
Conversion-optimised CPC reaches product feed campaigns, plus URL macros and Triple Whale and Hightouch hooks. Brazil and Mexico follow; a carousel is in test.
Emerging AI revenue nearly doubled to 15% of sales, mobile app grew over 40%, and CFO Steve Pantelick will retire. Q3 guidance now implies a sequential dip.
Natural language, voice input and suggested prompts reach a small subset of users. Advertisers face a discovery layer they cannot yet target, buy or measure.
Four metrics land in early access, covering citation, mention and prominence rates for site owners. Whether probing only two assistants measures enough is open.
Practitioners scored their own AI maturity at six out of ten, with agents covering 15-20% of dentsu's APAC workload. Who pays the token bill stays unsettled.
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
