Google Tag Manager and Google tag are merging - what actually changes
Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.
PPC Land
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epocrates opens its clinician workflow to programmatic ads via DeepIntent
epocrates and DeepIntent opened programmatic access to over one million active clinicians on May 26, 2026, in a first-of-its-kind point-of-care DSP partnership.
ChatGPT goes performance: conversion ads, GDPR's crumbling billions, and AI citations
OpenAI launches conversion-optimized ChatGPT campaigns June 5. GDPR turns eight with 40% of its EUR7.1B in fines erased or challenged.
3D motion DOOH ads are 67% better at brand awareness, study finds
Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.
US programmatic CPMs jump 34% YoY as display surges and CTV stalls
DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth.
Google extends Preferred Sources into AI Mode as new sites lose ground
Preferred Sources now badges links inside AI Overviews and AI Mode, a personalization tool that rewards established audiences while new publishers stay buried.
CNN sues Perplexity for copying 17,000 works in landmark AI copyright case
CNN filed a copyright and trademark lawsuit against Perplexity AI on May 28, alleging the AI search engine copied over 17,000 CNN stories, videos, and images.
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Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
