PPC Land

Search - Apr 15, 2026 Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

Google's comparison chart showing DSA legacy features versus AI Max for Search campaigns targeting.

Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.

by Luis Rijo

Video - Apr 15, 2026 Viant buys TVision for $40M to end TV's self-measurement problem

Family watching TV with attention tracking data visualized, Viant TVision acquisition

Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.

by Luis Rijo

AI - Apr 15, 2026 76% of marketing pros use GenAI daily, but governance lags behind

GenAI corporate subscription market share: ChatGPT 66, Claude 56, Gemini 36, Copilot 21 - March 2026

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

by Luis Rijo

Social - Apr 15, 2026 Meta upgrades Pixel and Conversions API to close the gap for small advertisers

Meta Pixel AI enriches events with product names, prices and availability for better ad performance.

Meta today announced AI-powered Meta Pixel updates and a one-click Conversions API setup, cutting technical barriers for small business advertisers on Facebook.

by Luis Rijo

Retail - Apr 15, 2026 Google Pay API adds recurring, deferred and auto-reload transaction types

Google Pay merchant-initiated transaction lifecycle flow diagram showing DPAN token management

Google Pay API now supports recurring, deferred and automatic reload merchant-initiated transactions, with token lifecycle notifications for payment continuity.

by Luis Rijo

AI - Apr 15, 2026 Adobe study: SMBs using AI content tools save $6K and gain revenue

Small business owners reinvest AI-saved time: 51% improve work-life balance, 47% cut stress

Adobe's survey of 431 small business owners finds AI tools save 175 hours and nearly $6,000 annually on social media content, with 47% reporting revenue gains.

by Luis Rijo

Data - Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel

Freecash offer wall showing Netflix, Dice Dreams and TikTok tasks with euro rewards up to €182

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

by Luis Rijo

AI - Apr 14, 2026 Google's AI Mode now books UK restaurants - meet the 8 partner platforms

Google AI Mode search interface showing restaurant results for a natural language booking query, UK

Google added agentic restaurant booking to AI Mode in the UK on April 10, with direct reservation links to TheFork, OpenTable, and six other booking partners.

by Luis Rijo

Search - Apr 15, 2026 Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.

by Luis Rijo

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Video - Apr 15, 2026 Viant buys TVision for $40M to end TV's self-measurement problem by Luis Rijo

AI - Apr 15, 2026 76% of marketing pros use GenAI daily, but governance lags behind by Luis Rijo

Social - Apr 15, 2026 Meta upgrades Pixel and Conversions API to close the gap for small advertisers by Luis Rijo

Retail - Apr 15, 2026 Google Pay API adds recurring, deferred and auto-reload transaction types by Luis Rijo

AI - Apr 15, 2026 Adobe study: SMBs using AI content tools save $6K and gain revenue by Luis Rijo

Data - Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel by Luis Rijo

AI - Apr 14, 2026 Google's AI Mode now books UK restaurants - meet the 8 partner platforms by Luis Rijo

Featured Articles 8 Articles

Search - Apr 15, 2026 Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.

Data - Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

Search - Apr 13, 2026 Google sets June 15 deadline to stop hijacking users' back button

Browser back button glowing red while digital wires trap a hand trying to navigate away.

Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.

Display - Apr 12, 2026 IAB Europe's 383-question guide finally maps who owes what to whom in ad tech

Digital advertising supply chain graph showing 11 stakeholder nodes and their relationships.

IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.

Retail - Apr 10, 2026 Google's 2026 retail ad playbook: product data, CTV, and agentic commerce

Three Google Ads experts discuss retail advertising strategy in the Ads Decoded series.

Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.

AI - Apr 10, 2026 Massachusetts' top court rules Meta can't hide behind Section 230 in kids' addiction case

Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.

Video - Apr 10, 2026 YouTube Premium raises US prices by up to $4/month starting June 2026

YouTube Play button monument in a desert surrounded by cancelled subscription receipts.

YouTube Premium raises US prices by up to $4/month in April 2026, with the individual plan climbing to $15.99 and the family plan reaching $26.99 monthly.

AI - Apr 10, 2026 Trade Desk under siege while Amazon tightens its grip on sellers

Two fists crack a marble table between The Trade Desk and Amazon logos in a power standoff.

The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends.

Latest Articles 9380 Articles

Search - Apr 15, 2026 Google ends Dynamic Search Ads: DSA upgrades to AI Max in September

Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.

by Luis Rijo

Video - Apr 15, 2026 Viant buys TVision for $40M to end TV's self-measurement problem

Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.

by Luis Rijo

AI - Apr 15, 2026 76% of marketing pros use GenAI daily, but governance lags behind

ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls.

by Luis Rijo

Social - Apr 15, 2026 Meta upgrades Pixel and Conversions API to close the gap for small advertisers

Meta today announced AI-powered Meta Pixel updates and a one-click Conversions API setup, cutting technical barriers for small business advertisers on Facebook.

by Luis Rijo

Retail - Apr 15, 2026 Google Pay API adds recurring, deferred and auto-reload transaction types

Google Pay API now supports recurring, deferred and automatic reload merchant-initiated transactions, with token lifecycle notifications for payment continuity.

by Luis Rijo

AI - Apr 15, 2026 Adobe study: SMBs using AI content tools save $6K and gain revenue

Adobe's survey of 431 small business owners finds AI tools save 175 hours and nearly $6,000 annually on social media content, with 47% reporting revenue gains.

by Luis Rijo

Data - Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

by Luis Rijo

AI - Apr 14, 2026 Google's AI Mode now books UK restaurants - meet the 8 partner platforms

Google added agentic restaurant booking to AI Mode in the UK on April 10, with direct reservation links to TheFork, OpenTable, and six other booking partners.

by Luis Rijo

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