Latest Articles
8912 Articles
UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.
by Luis Rijo
The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.
by Luis Rijo
JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.
by Luis Rijo
IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
by Luis Rijo
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
by Luis Rijo
Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.
by Luis Rijo
OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.
by Luis Rijo
Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
by Luis Rijo
UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.
by Luis Rijo
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.
Grindr's indirect revenue hit $74M in 2025, up 37% year-over-year, driven by programmatic strength and direct brand sales as the LGBTQ+ platform expands its ad strategy.
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.
by Luis Rijo
The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.
by Luis Rijo
JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.
by Luis Rijo
IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
by Luis Rijo
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
by Luis Rijo
Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.
by Luis Rijo
OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.
by Luis Rijo
Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
by Luis Rijo