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  • Criteo cuts full-year guidance again as ad tech earnings split in two 41 min read

    Criteo cuts full-year guidance again as ad tech earnings split in two

    Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.

  • Bumble cuts first-half marketing spend 39% to $56 million 11 min read

    Bumble cuts first-half marketing spend 39% to $56 million

    Paying users fell 620,000 to 3.16 million while a $169.3 million writedown drove a $127.9 million net loss. Third-quarter guidance points to a thinner margin.

  • Advertising drops to 15% of News Corp revenue as digital reaches 61% 14 min read

    Advertising drops to 15% of News Corp revenue as digital reaches 61%

    Constant currency ad revenue grew 0% across a $9.03 billion year while News Media ad sales fell 5%. Which publisher lines now carry the buyer relationship?

  • Magnite lifts 2026 growth guidance to 13-14% as CTV gains 36% 25 min read

    Magnite lifts 2026 growth guidance to 13-14% as CTV gains 36%

    Adjusted EBITDA margin reached 37% and DV+ returned to growth at 2% after a Q1 decline. Third-quarter guidance places CTV contribution between $98m and $100m.

  • LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share 12 min read

    LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share

    Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026.

  • IAB Tech Lab sets September 4 deadline for comment on clean room data rules 11 min read

    IAB Tech Lab sets September 4 deadline for comment on clean room data rules

    Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September.

  • Fubo ad revenue drops to $108.9 million in its World Cup quarter 11 min read

    Fubo ad revenue drops to $108.9 million in its World Cup quarter

    World Cup streams delivered three times the ad revenue of the 2022 tournament, yet Adjusted EBITDA fell 38% to $19.1 million as Fubo lifted its guidance floor.

  • Google policy cuts $20 million from Taboola's second-half profit 12 min read

    Google policy cuts $20 million from Taboola's second-half profit

    Revenue of $476.8 million fell $15.2 million short of the guidance floor, yet ex-TAC guidance rose $7 million at the midpoint. What did the network cleanup buy?

  • AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83% 12 min read

    AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%

    Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.

  • TikTok creators gain Disney film assets in Disney+ content-sharing deal 11 min read

    TikTok creators gain Disney film assets in Disney+ content-sharing deal

    Opt-in creator videos will sit inside the Verts feed on Disney+, drawing on a daily pool of 6.5 million film and TV posts. Advertising terms were not disclosed.

  • Autio gains dashboard placement in five Ford and Lincoln models 11 min read

    Autio gains dashboard placement in five Ford and Lincoln models

    Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.

  • BuzzFeed loses $11.8 million as ad revenue falls 23% in Q2 11 min read

    BuzzFeed loses $11.8 million as ad revenue falls 23% in Q2

    Allen Media Group now sells the publisher's inventory to brands and agencies, while commerce revenue fell 31.4%. Cost cuts have not yet landed in the results.

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