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  • Meta puts AI ahead of support tickets for developers by mid-September 9 min read

    Meta puts AI ahead of support tickets for developers by mid-September

    Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.

  • Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers 25 min read

    Pinterest Europe ad growth drops to 12% after regulators hit Asian sellers

    Constant currency Europe growth fell to 7% while global ad pricing rose just 1%, softening the auction for buyers. Q3 guidance of 13% to 15% extends the drag.

  • Zeta's full AI adopters are 20% of customers and 70% of revenue 35 min read

    Zeta's full AI adopters are 20% of customers and 70% of revenue

    Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.

  • Disney supply gains BrightLine interactive ads with 33% recall lift claim 10 min read

    Disney supply gains BrightLine interactive ads with 33% recall lift claim

    Managed and self-service buyers in the US can activate the formats via PMP and guaranteed deals through DRAX. What the vendor recall numbers leave unmeasured.

  • Amazon Sponsored Products campaigns gain creator placements on August 10 9 min read

    Amazon Sponsored Products campaigns gain creator placements on August 10

    Existing campaigns enroll automatically at current bids and budgets, while creators pick which products they feature. What does that do to ACoS and margins?

  • Solar firm loses GDPR fight over Schufa checks run before site visits 12 min read

    Solar firm loses GDPR fight over Schufa checks run before site visits

    Judgment 42 K 56/25 hit a lead funnel that scored prospects before the first site visit. Judges backed the regulator on substance but not on its wording claim.

  • Pie gains Amex Ventures backing after 100,000 calls to small businesses 12 min read

    Pie gains Amex Ventures backing after 100,000 calls to small businesses

    MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?

  • LinkedIn now puts event ad viewership lift at 31x, not 31% 11 min read

    LinkedIn now puts event ad viewership lift at 31x, not 31%

    Members are 28% more likely to engage with later campaigns after an event ad, and one webinar can feed leads for 12 months. Which number survives an audit?

  • US programmatic CPMs gain 51% year over year, DataBeat finds 12 min read

    US programmatic CPMs gain 51% year over year, DataBeat finds

    App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025.

  • Apple briefly drops Telegram from App Store after planted illegal content 9 min read

    Apple briefly drops Telegram from App Store after planted illegal content

    Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.

  • MNTN gains 1,205 CTV advertisers as revenue growth slows to 21% 11 min read

    MNTN gains 1,205 CTV advertisers as revenue growth slows to 21%

    Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.

  • Autoriteit Persoonsgegevens warns menstruation apps face possible probe 11 min read

    Autoriteit Persoonsgegevens warns menstruation apps face possible probe

    Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?

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