Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Paying users fell 620,000 to 3.16 million while a $169.3 million writedown drove a $127.9 million net loss. Third-quarter guidance points to a thinner margin.
Constant currency ad revenue grew 0% across a $9.03 billion year while News Media ad sales fell 5%. Which publisher lines now carry the buyer relationship?
Adjusted EBITDA margin reached 37% and DV+ returned to growth at 2% after a Q1 decline. Third-quarter guidance places CTV contribution between $98m and $100m.
Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026.
Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September.
World Cup streams delivered three times the ad revenue of the 2022 tournament, yet Adjusted EBITDA fell 38% to $19.1 million as Fubo lifted its guidance floor.
Revenue of $476.8 million fell $15.2 million short of the guidance floor, yet ex-TAC guidance rose $7 million at the midpoint. What did the network cleanup buy?
Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.
Opt-in creator videos will sit inside the Verts feed on Disney+, drawing on a daily pool of 6.5 million film and TV posts. Advertising terms were not disclosed.
Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.
Allen Media Group now sells the publisher's inventory to brands and agencies, while commerce revenue fell 31.4%. Cost cuts have not yet landed in the results.
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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026.
Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September.
Coverage reaches every measurable CTV publisher two months after Japan's YouTube-only June launch, with offline delivery first. What happens to reporting next?
Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?
Google says a bug wrongly flagged some Blogger sites as malware for under a day. Sites aged 12 and 18 years were locked. No count of affected blogs was given.
Judgment 42 K 56/25 hit a lead funnel that scored prospects before the first site visit. Judges backed the regulator on substance but not on its wording claim.
Removal hit an app used by more than a billion people, and Apple made no contact first. Extortion crews now aim reports at app stores, not just at platforms.
Nearly a quarter of Dutch women log cycle data, and a redacted ICO file shows 11 UK apps drew closure letters, not enforcement. Which regulator moves next?
Euki scored 10 of 10 for keeping logs on the device, while Period Calendar fed AdMob and DoubleClick from the first open. What does that leave media buyers?
Meta becomes a reporting source alongside CTV, programmatic, social and audio, with Hill's Pet Nutrition an early user. The Publicis deal now clouds neutrality.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Adjusted EBITDA margin reached 37% and DV+ returned to growth at 2% after a Q1 decline. Third-quarter guidance places CTV contribution between $98m and $100m.
World Cup streams delivered three times the ad revenue of the 2022 tournament, yet Adjusted EBITDA fell 38% to $19.1 million as Fubo lifted its guidance floor.
Opt-in creator videos will sit inside the Verts feed on Disney+, drawing on a daily pool of 6.5 million film and TV posts. Advertising terms were not disclosed.
Coverage reaches every measurable CTV publisher two months after Japan's YouTube-only June launch, with offline delivery first. What happens to reporting next?
Managed and self-service buyers in the US can activate the formats via PMP and guaranteed deals through DRAX. What the vendor recall numbers leave unmeasured.
Adjusted EBITDA rose 48% to $21.5 million while average revenue per customer fell 14%, and a $100 million buyback arrives as guidance implies reacceleration.
AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect.
Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?
Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Paying users fell 620,000 to 3.16 million while a $169.3 million writedown drove a $127.9 million net loss. Third-quarter guidance points to a thinner margin.
Constant currency ad revenue grew 0% across a $9.03 billion year while News Media ad sales fell 5%. Which publisher lines now carry the buyer relationship?
Revenue of $476.8 million fell $15.2 million short of the guidance floor, yet ex-TAC guidance rose $7 million at the midpoint. What did the network cleanup buy?
Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.
Allen Media Group now sells the publisher's inventory to brands and agencies, while commerce revenue fell 31.4%. Cost cuts have not yet landed in the results.
Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
Marketer demand beat guidance again as print ads fell 11.1% to $35.2 million. Adjusted costs grew 10%. Q3 guidance points to slower mid-to-high-teens growth.
Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next?
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
Jennifer Kutz says Google AI features target no single platform, days after Reddit stock fell 12.49% on referral fears. But does a $60m data deal test that?
Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.
Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.
MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?
Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.
More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data.
