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  • Claude text gains invisible watermarks across 5 Anthropic products 11 min read

    Claude text gains invisible watermarks across 5 Anthropic products

    Marks travel with copied text and cover AWS, Google Cloud and Microsoft Foundry output. Detection tooling has not shipped, and older models remain unmarked.

  • Honey loses 7,000 merchants as judge lets creator lawsuit proceed 12 min read

    Honey loses 7,000 merchants as judge lets creator lawsuit proceed

    Merchant count fell from about 35,000 to 28,000 and coupons from 90,000 to 50,000, trackers say. PayPal now heads into full discovery on code it once defended.

  • AdRoll gains ChatGPT ad access for select SMB and B2B customers 12 min read

    AdRoll gains ChatGPT ad access for select SMB and B2B customers

    Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit?

  • US sends 53.5% of global bot traffic, Decodo analysis finds 14 min read

    US sends 53.5% of global bot traffic, Decodo analysis finds

    Iran runs 81.4% bots at home while retail absorbs 13% of automated requests, a split that now decides which crawlers reach product pages and which get shut out.

  • Fluency blocks AI from touching live ad spend across $3 billion in budgets 10 min read

    Fluency blocks AI from touching live ad spend across $3 billion in budgets

    Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI.

  • USA TODAY Sports charges $39.99 a year for fantasy football tools 11 min read

    USA TODAY Sports charges $39.99 a year for fantasy football tools

    Huddle subscribers migrate after the 2026-2027 season, with free access from October. A 38 million monthly sports audience now meets a paid tier and fewer ads.

  • Acast acquires Backyard Ventures for $20 million, gaining 200 US creators 10 min read

    Acast acquires Backyard Ventures for $20 million, gaining 200 US creators

    Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers?

  • VAB finds 52% search for brands in shows featuring creators they follow 12 min read

    VAB finds 52% search for brands in shows featuring creators they follow

    Purchase intent reaches 43% and advocacy 41% among the 889 creator followers polled in June, while 71% of marketers still name ROI proof as their top hurdle.

  • Comcast sued over cream pie assaults on lowest-ranked sales staff 10 min read

    Comcast sued over cream pie assaults on lowest-ranked sales staff

    Store manager ranked sellers monthly and had the top performer strike the bottom one, the complaint says. Filed July 9 in Connecticut, return date August 18.

  • EU packaging law needs 27 registrations. Sellers are already leaving 15 min read

    EU packaging law needs 27 registrations. Sellers are already leaving

    Regulation (EU) 2025/40 applies August 12, forcing registration and a local representative in every destination state. One merchant has already cut EU orders.

  • New York Times has sued three AI companies, CEO Kopit Levien says 11 min read

    New York Times has sued three AI companies, CEO Kopit Levien says

    Close to $2bn went into half a million works last year, a cost base publishers can now price against in licensing talks. What terms would make a deal work?

  • RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9% 17 min read

    RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9%

    Streaming profit guidance rises to €100m from a €25m-€50m range, and Sky Deutschland adds €61m in one month. Will German ad softness persist into September?

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