DOOH Search budgets shift to social and CTV as B2B targeting enters new precision era Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.
DOOH AI won't replace OOH creatives in 2026—it will finally set them free Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.
AI Most Americans doubt AI will enhance human abilities, new survey reveals Survey of U.S. adults shows majorities view AI negatively for creativity and relationships, with younger users particularly skeptical despite heavy usage.
Search 77% of UK marketers predict growth while AI stays out of creative roles 77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.
Display Google forces publishers into AI-powered Offerwall without asking first Google AdSense automatically enrolls active Offerwall publishers in machine learning optimization January 10, claiming 8.15% revenue gains while overriding manual controls.
Data Google quietly adds three states to privacy compliance toolkit Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.
Search Google's Preferred Sources goes global with doubled click rates Google expands Preferred Sources globally on December 10, 2025 while launching commercial AI partnerships with publishers like The Guardian and Der Spiegel.
AI Recipe creators clash with Google over AI plagiarism and photo theft Recipe publishers report Google's AI features display complete recipes with errors, plagiarized content, and stolen photos without proper attribution.
Retail Two-thirds of retail sites fail mobile speed tests this holiday season Major U.S. retailers struggle with mobile performance as 65% fail Core Web Vitals assessments while holiday shoppers spend over $1 trillion online.
AI Google denies Gemini ads despite advertiser briefings on 2026 rollout Google reps told advertisers in December 2025 that ads would come to Gemini in 2026, but VP Dan Taylor publicly refuted the claims hours after Adweek published the report.
Retail How retailers are finally solving the audience targeting puzzle IAB Australia reveals 16 audience segmentation methods retailers must deploy to compete as retail media hits projected $300 billion by 2030 market size.
Video IAB Australia's video framework aims to fix measurement chaos IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.
Social Reddit begins testing verified profiles with grey checkmarks for accounts Reddit starts limited alpha test of verified profiles on December 10, 2025, adding grey checkmarks to usernames for public figures, experts, and businesses.
Video YouTube CEO defends AI moderation as creators lose channels overnight Neal Mohan says automated enforcement improves weekly while banned creators report instant appeal rejections and wrongful terminations by YouTube's AI systems.
Retail Shopify launches cross-merchant product network blurring store boundaries Shopify Product Network surfaces products from third-party merchants directly on competitor stores, creating unified checkout experiences that challenge traditional e-commerce boundaries.
AI How developers can build AI shopping catalogs with Bing APIs SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.
Data Channel99 makes B2B audience targeting automatic across LinkedIn and Google Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.
Retail What 28 marketing executives predict will transform digital advertising in 2026 Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations.
Search Your search habits are changing - and mobile gaming is reaping the rewards LoopMe survey of 66,819 consumers shows users are 2-3x more likely to turn to GenAI than search engines, while mobile gaming time increases by 31-54%.
Data HubSpot's Loop Marketing data reveals how 1,800 marketers adapt to AI HubSpot surveyed 1,800+ marketers in Q4 2025, revealing 51% lack clear brand positioning while 93% say personalization drives leads amid AI-driven marketing shifts.
Video Global ad spending hits $1.14 trillion as commerce overtakes TV WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B.
Search Google's third core update of 2025 just dropped before Christmas Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.
DOOH NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.
Video YouTube adds inline corrections feature for published videos YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.
AI EU regulators identify gatekeepers' AI advantages in data and infrastructure access High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.
