LinkedIn announced today a new reporting tool for advertisers. It´s free and is similar to the Facebook Audience Insights. With LinkedIn Website Demographics, advertisers can have insights about the audience on LinkedIn that is visiting their own website. With this data, advertisers can develop intelligence to target new users on LinkedIn Ads. How to start […]
Adwords is a Google platform that provides a programmatic way to advertise on Search Results. Multiple Advertisers can bid on different Ads on the same Keyword, and when a brand is advertising, it can happen that there are a lot of competitors. Brandverity, in a recent paper, says that the other advertisers are the Monsters […]
Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash.
Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native.
On JUL 20th, 11:00am CEST, Applift and Adjust are promoting a free webinar about Rewarded Ads, with the title “Unlock App Marketing Success With Rewarded Ads.” The webinar is presented by Chris Godderidge, VP, EMEA & India from AppLift, and by Michael Paxman, Japan & APAC Team Lead Account Management from Adjust.
CargoSteps is a Startup B2B based on Frankfurt with tracking solutions for logistics. This allow business to integrate a track and trace solution on their business.
On July 26th, at 2PM EST; next wednesday, Search Engine Journal (SEJ) is promoting a free webinar about Featured Snippets. The webinar will be presented by Zak Ramdani, the Great SEO Owl at Hootsuite, together with Loren Baker, founder of Search Engine Journal.
Two days ago, Google Adsense, just clarified the policy in regards to pop-ups and pop-unders. These changes in policy come in a time where Google is preparing the launch of a Adblocker for Chrome that can block these ads.
Soundcloud just fired 173 people of its 420 staff working force, according to The Drum. London and San Francisco offices were closed. Remaining offices are New York and the headquarter in Berlin.
The American company WeWork is opening a location in Frankfurt. WeWork provides shared workspaces for entrepreneurs, startups, freelancers, businesses and Frankfurt was chosen to be the next location, in a premium location in the city center.
Bing Ads is retiring Campaign Planner in favor of Bing Keyword Planner, a similar product of Adwords Keyword Planner. According to Search Engine Land, the Campaign Planner should go offline in the end of July. The Campaign Planner was limited to Canadian, USA and UK markets. With the Keyword planner that limitation does not exist […]