Programmatic
Teads is now offering True Visits to advertisers
Teads this week announced a new offering: Teads True Visits. The new offering contains a new...
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Programmatic
Telaria acquires SlimCut, a publisher outstream video platform
June 17, 2018SlimCut was acquired by Telaria this week. SlimCut is an outstream publisher platform focused on premium...
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Programmatic
Brand Safety: Tremor Video DSP adopts ads.txt and integrates contextual/pre-bid targeting
June 17, 2018Tremor Video DSP launched 3 brand safety measures that include the adoption of ads.txt, the integration...
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Programmatic
JCDecaux launches VIOOH, first in the UK and in the US
June 17, 2018VIOOH is being launched in the UK and in the US, the company announced. VIOOH is...
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Startups
NYIAX closes $5.65 million in its latest seed funding round
June 17, 2018NYIAX, this week announced it has successfully closed another $5.65 million in its latest seed funding...
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Retail
Ecommerce in India will reach $32.70 billion, still less than 3% of total retail sales
June 17, 2018Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to...
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Audio
U.S. podcasts captured $314 million in ad revenue last year
June 17, 2018U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over...
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Data
How to measure in-store visits from AdWords?
June 17, 2018In AdWords, advertisers can track store visits from the Display Network campaigns, on ads served on...
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Programmatic
Google launches new local catalog ads on mobile
June 17, 2018Google is rolling out new local catalog ads on Display by the end of the month....
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Data
Transparency and Consent Framework’s mobile in-app specifications launched by IAB Europe
June 14, 2018On 12 June, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile...
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Data
OneTrust processed 10,000 GDPR requests within 2 weeks before 25 May
June 14, 2018OneTrust this week announced it has handle more than 10,000 requests within two weeks of the...
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Programmatic
HERE Technologies joins DPAA
June 14, 2018HERE Technologies has joined DPAA as member this month, Digital Place Based Advertising Association (DPAA) announced....
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Webinars
Webinar: How to automate data subject rights requests
June 14, 2018On Thursday, June 21, 2018 10:00 am ET, OneTrust is providing a webinar on how to...
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Data
Google I/O ’18 video presentations advertisers need to see
May 11, 2018Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10....
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Startups
Southeast Asia internet users are booming
May 4, 2018Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast...
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Programmatic
Adform DSP just got a complete revamp focused on the user experience
May 4, 2018Adform rolled out this week several updates on their buying side platform. The announcement was done...
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Tech
Snappables: the new SnapChat Lenses for playing games
April 25, 2018SnapChat launched today Snappables. Snappables are new Lenses for playing augmented reality games with friends. SnapChat...
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How To
10 things to know before buying video ads
January 1, 2018Thinking of doing a video campaign? Here are some tips you should consider before you even...
