Search
New Responsive Search Ads use machine learning to increase performance
This month, at Google Marketing Live 2018, Google launched a new ad in Google Ads (former...
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Search
Google Images will appear on Google Analytics as referral
July 22, 2018Google this month announced it will roll out a new referrer URL specific to Google Images...
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Tech
Internet Explorer 10 will no longer be supported by Google+
July 22, 2018Google this month announced that on October 23, 2018, Internet Explorer 10 will no longer be...
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Data
Emojis are increasing the open rates in push notifications and emails
July 22, 2018Emails with emojis are having a +66% increase in open rates. Push notifications with emojis enjoy...
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Data
After Twitter now is Instagram having a bot problem
July 21, 2018Twitter this month removed tens of millions of suspicious and fake accounts. Many users felt the...
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Programmatic
BPA Worldwide joins DPAA
July 21, 2018BPA Worldwide joined this month DPAA, the digital out-of-home marketing association. DPAA functions as a business accelerator...
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Data
OneTrust will launch a Mobile App Consent Tool in August
July 21, 2018OneTrust this week announced a future launch of a Mobile App Consent, a solution that integrates...
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Startups
Salesforce acquires Datorama for a reported 850 million USD
July 17, 2018Salesforce has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence and analytics platform...
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Programmatic
Google Measurement Partners: Integral Ad Science (IAS) selected for brand safety and viewability
July 16, 2018Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both...
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Programmatic
Display & Video 360 will merge DCM (creative) and DBM (buying)
July 16, 2018Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360,...
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Data
Study: Only 20% of companies believe to be GDPR compliant
July 16, 2018Only 20% of companies surveyed, in the US and EU, believe they are GDPR compliant, while...
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Programmatic
Google opens the advertising products to measurement partners
July 16, 2018Google Measurement Partners is a new program where Google did partnerships to offer brands a variety...
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Programmatic
DoubleClick for Publishers (DFP) is becoming Google Ad Manager
July 13, 2018Google this month announced to publishers more details about the DFP transition into Google Ad Manager....
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Programmatic
MediaMath announces $225 million in new financing to accelerate growth
July 10, 2018MediaMath announced $225 million in new financing, led by Searchlight Capital Partners. According to MediaMath, the...
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Programmatic
MaxTV Media joins DPAA
July 10, 2018DPAA, the digital out-of-home marketing association, announced yesterday that Toronto-based MaxTV Media joined the association. MaxTV...
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Data
Webinar: Advertiser guide to understanding the “Tech” in Ad Tech
July 10, 2018Adform is organizing a webinar with the topic An Advertiser and Agency Guide to Understanding the...
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Programmatic
Doubleclick brand sunset on July 24th
July 3, 2018Doubleclick is now Google Marketing Platform.
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Data
TVSquared opens a new office in Sydney
July 3, 2018“TV not only provides unmatched reach, but it has evolved into a primary driver of digital...
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Programmatic
European digital advertising market is having a double-digit growth
July 3, 2018In 2017 the digital advertising market grew 13.2%. The market size of UK is still 2...
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Data
Google Cloud Platform opens new region in Finland
July 2, 2018The Finish GCP will serve customers mainly in Eastern Europe and Nordics.
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Search
Knowledge Panels on Google are now manageable by verified users
July 2, 2018Knowledge Panels appear when users search for well-known people, organizations and things on Google.
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Webinars
Webinar: Digital Audio & Digital Out of Home
July 2, 2018On 18 July 2018, at 11:00AM CEST / 10:00AM BST, IAB is orgnizing a webinar about...
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Audio
Ok Google, do you speak Spanish? Google Assistant now speaks Español on Google Home
July 1, 2018Ok Google, ¿cómo será mi día?
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Data
OneTrust will launch a Mobile App Consent Tool in August
July 21, 2018OneTrust this week announced a future launch of a Mobile App Consent, a solution that integrates...
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Data
After Twitter now is Instagram having a bot problem
July 21, 2018Twitter this month removed tens of millions of suspicious and fake accounts. Many users felt the...
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Data
Emojis are increasing the open rates in push notifications and emails
July 22, 2018Emails with emojis are having a +66% increase in open rates. Push notifications with emojis enjoy...
-
Programmatic
BPA Worldwide joins DPAA
July 21, 2018BPA Worldwide joined this month DPAA, the digital out-of-home marketing association. DPAA functions as a business accelerator...
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Search
Google Images will appear on Google Analytics as referral
July 22, 2018Google this month announced it will roll out a new referrer URL specific to Google Images...
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Tech
Internet Explorer 10 will no longer be supported by Google+
July 22, 2018Google this month announced that on October 23, 2018, Internet Explorer 10 will no longer be...
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Data
Google I/O ’18 video presentations advertisers need to see
May 11, 2018Google I/O happened this year on Shoreline Amphitheatre, Mountain View, from May 8, until May 10....
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Startups
Southeast Asia internet users are booming
May 4, 2018Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast...
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Programmatic
Adform DSP just got a complete revamp focused on the user experience
May 4, 2018Adform rolled out this week several updates on their buying side platform. The announcement was done...
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Tech
Snappables: the new SnapChat Lenses for playing games
April 25, 2018SnapChat launched today Snappables. Snappables are new Lenses for playing augmented reality games with friends. SnapChat...
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How To
10 things to know before buying video ads
January 1, 2018Thinking of doing a video campaign? Here are some tips you should consider before you even...
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