The company LXRGuide just published a whitepaper that reveals 10 hacks to boost the performance of the text ads on Adwords. Know here the hacks:
- Add an exclamation mark to the end of the ad.
- Test SEM ads.
- Add /official-site to the display url.
- Add sitelinks to your ads.
- Include your brand name in your ad headline.
- Add user reviews to your ads.
- Include the promo end date with an ! at the end of your ad.
- The CTR for ads with long headlines is higher than ads with regular headlines.
- Add keywords to your display URL.
- Include free shipping in your ad.
Based on their experience, each hack increased the performance of the CTR.