• Latest

Programmatic Optimization

September 22, 2017
5G, Photo: Rolf Otzipka

Telefónica and Samsung successfully test fixed wireless access (FWA) with 5G in Germany

February 17, 2019
TAG launches Project Brand Integrity alerting advertisers of ads running on pirate sites in Europe

TAG launches Project Brand Integrity alerting advertisers of ads running on pirate sites in Europe

February 17, 2019
US digital advertising revenues rose 22% in the third quarter of 2018

US digital advertising revenues rose 22% in the third quarter of 2018

February 16, 2019
Google Analytics for Firebase audiences are now dynamic

Google Analytics for Firebase audiences are now dynamic

February 16, 2019
Bing Channel Partner Awards : know the dates and how to participate

Bing Channel Partner Awards : know the dates and how to participate

February 16, 2019
How Google Brand Safety works

Parallel tracking in Google Ads becomes mandatory on July 31

February 15, 2019
How Google Brand Safety works

Click share for search launched in Google Ads in the coming weeks

February 15, 2019
Media.net adopts OpenRTB 3.0

Media.net adopts OpenRTB 3.0

February 14, 2019
Cheddar selects Telaria to monetize their inventory

Telaria adopts The Trade Desk’s unified ID

February 14, 2019
AppNexus will require several vendors to register on the IAB consent framework

AT&T consolidates its programmatic buying on AppNexus

February 14, 2019
How Google Brand Safety works

AT&T buys YouTube ads again, 2 years after a halt due to brand safety

February 14, 2019
Adelphic DSP has now audio available via Rubicon Project

Adelphic DSP has now audio available via Rubicon Project

February 12, 2019
PPC Land
  • News
  • How To
  • Webinars
  • Glossary
  • Ad Networks
  • DSPs
Subscribe to the newsletter
No Result
View All Result
PPC Land
  • News
  • How To
  • Webinars
  • Glossary
  • Ad Networks
  • DSPs
No Result
View All Result
PPC Land
No Result
View All Result
Home How To

Programmatic Optimization

2017/09/22

On the article optimize a programmatic campaign in Open RTB we went to the factors that can influence the performance of the marketing campaign. Here the ones that can have a big impact: Creative Size/Creative Type; Ad Position; Country/City/Postal Codes; Day Party; Frequency; Recency; Bidding; Inventory/Sellers/Exchanges; Pixels/Tracking Structure; Daily Pacing/Hours/weekdays.

Here more 3 optimization tips:

Retargeting Recency

Create different pools for retargeting and isolate the best performing exchanges with second price auctions, like Google Ad Exchange. Due to the second price auction your bid will need to big higher. Isolate also deals (try to do it transparent deals).

Prospecting Reach

Isolate at least 10% of your budget to go for reach. Try to have the most possible impressions within the budget. The reason to not have more spend should not be the budget but the bid.

Bid Prices mixed with Viewability

Analyse the viewability of the best placements and try to define a floor viewability per placement/url/creative size. Placements without viewability normally will no have clicks, unless the measurement is not working correctly.

Like this:

Like Loading...
Tags: BiddingOpen ExchangePMPProgrammatic
Share1TweetShare

Leave a Reply Cancel reply





  • Marketing News
  • Newsletter
  • Advertise
  • About Us
  • Privacy
  • Contact
Contact us info@ppc.land

Made from Frankfurt, Germany

No Result
View All Result
  • News
  • How To
  • Webinars
  • Glossary
  • Ad Networks
  • DSPs

Made from Frankfurt, Germany

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: