Accenture to acquire Adaptly to support the capabilities of programmatic

Accenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven campaigns.

The addition of Adaptly will bolster the capabilities of Accenture Interactive Programmatic Services, the companie says. Adaptly’s digital media services will support Accenture Interactive’s ability to activate, optimize, and measure media cross-platform.

Adaptly’s 2018 Sizzle Reel

“Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts. Consistent with our mission to create, build and run the best customer experiences on the planet, Adaptly will complement our full suite of experience services and enhance our ability to deliver better, faster and more effective advertising campaigns.”

Scott Tieman, global head of Programmatic Services, Accenture Interactive

Adaptly will become part of Accenture Interactive Operations, a managed services capability.

Founded in 2010, Adaptly is headquartered in New York City with nearly 150 employees and has additional offices in Chicago, London, and Los Angeles. Adaptly partners with digital platforms, including Amazon, Facebook, Google, Instagram, and Snapchat. Its client roster spans 15 industries and includes brands such as Chico’s, Mazda, Prudential, and Sprint.