adsquare partners with Spatial.ai for OOH planning and programmatic buying in the US

adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US.

According to adsquare, Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with the adsquare Audience Management Platform, a self-service data marketplace directly connected with Demand Side Platforms (DSP).

Geosocial data is now a new data dimension as part of adsquare’s proximity targeting product. Proximity targeting is powered by adsquare’s proprietary pre-bid enrichment integrations with media buying platforms for which desired spatial data describing the context of a geographical area is activated and mobile users are reached in real-time, based on their location in the moment of an ad impression.

Other data categories in the adsquare Audience Management Platform include socio-demographics, business, weather, purchases, or places.