Telaria says this partnership means that for the first time live TV inventory will be available programmatically in Malaysia through Astro GO apps and Astro’s live streaming player.
Astro serves over 23 million individuals and achieves approximately 76% penetration of total households in Malaysia, offering a range of media and entertainment options spanning TV, radio, and digital media across four languages.
“Viewers are increasingly watching a mix of video-on-demand and live TV, and this partnership with Telaria will enable advertisers to better reach audiences everywhere they are watching. As a video-first company, it is vital to us that our customers maintain a great viewing experience and we have confidence that Telaria has the right tools and capabilities that will enable us to transact with advertisers more efficiently while delivering that high quality experience for our viewers. We’re excited to work with Telaria to maximize the value of our unique inventory and audience.”Andy Yap, VP Digital Adex at Astro