LiveRamp today expanded its Cross-Media Intelligence product to accept Meta campaign data, letting brand advertisers compare social performance against CTV, programmatic and audio investments inside a single de-duplicated report. The move extends a capability first built for retail media networks in October 2025 to the wider brand market, and it arrives while the company itself waits to be absorbed by an agency holding group.

The San Francisco company, listed on the New York Stock Exchange under the ticker RAMP, announced the expansion on August 4, 2026 at 8:30 AM Eastern Daylight Time. According to LiveRamp, Cross-Media Intelligence now enables cross-media measurement across Meta and other media channels including CTV, programmatic, social and audio, allowing brand marketers to measure campaigns across more of their media investments in a single view.

What the expansion actually adds

The technical substance sits in the reporting layer rather than in activation. According to LiveRamp, marketers can access de-duplicated attribution and incrementality measurement from Meta inside the LiveRamp Clean Room, with unified reporting powered by first-party data. That phrasing matters. De-duplication is the mechanic that stops the same person being counted once as a Meta-exposed user and again as a CTV-exposed user, which is the arithmetic error that inflates reach figures and distorts frequency planning when platform dashboards are simply added together.

Incrementality is a separate and harder question: whether the exposure changed behaviour at all. Platform-native reporting has historically answered the first question well and the second question on its own terms, using its own conversion windows and its own attribution logic.

According to LiveRamp, connecting Meta campaign data with the rest of a marketer's media investments produces cross-channel insights that accommodate preferred tactics, creative variations and campaign objectives. The company positions its clean room as neutral infrastructure, describing it as the foundation that lets publishers and brands participate in measurement workflows while retaining control over their underlying data.

No pricing, availability window, market restriction or customer count accompanied the announcement. LiveRamp did not disclose which Meta surfaces are covered, what latency applies to the reporting, or which metrics are exposed beyond attribution and incrementality.

The named adopter

Hill's Pet Nutrition is the only brand identified by name as already measuring campaigns in Cross-Media Intelligence. Tarang Jain, Senior Director of Media at Hill's Pet Nutrition, described the value in terms of comparability rather than volume.

"What's been really valuable for Hill's is to build the perspective which matters to us in our media strategy and breadth," said Jain. "If we want to see the reach, frequency, incrementality, or how a platform like Meta is performing best, we can go and do that. That is really valuable because we can't get that slice of data anywhere else."

Christine Grammier, VP, Product at LiveRamp, framed the addition as closing a long-running gap. "Cross-Media Intelligence was built to give brand marketers the single, trusted view of campaign performance that they've chased for so long, and now helps marketers to make informed decisions across Meta and other media," said Grammier. "With Meta now available as a reporting source within Cross-Media Intelligence marketers can better understand campaign performance across more of their media mix using secure, interoperable workflows."

From retail media plumbing to brand reporting

The announcement is a widening of an existing pipe rather than a new one. LiveRamp enabled retail media networks to measure Meta campaign performance through its Clean Room on October 23, 2025, letting retailers connect Meta campaign results with first-party sales data to produce attribution across campaigns, brands and products. Albertsons Media Collective and Roundel, the retail media arm of Target, were the named adopters in that release, and LiveRamp said at the time that incrementality analysis, halo effect measurement and new buyer insights would follow in later updates.

Today's release moves the same class of capability out of the retailer-versus-brand negotiation and into the brand's own measurement stack, where the comparison set is not sales lift against a single retailer's transaction file but performance against every other line in the media plan.

The underlying product has been assembled in stages. LiveRamp launched Media Intelligence Tools on November 18, 2024, adding standardised audience overlap, frequency and last-touch attribution templates across seven media companies including DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc. and Spectrum Reach. That work ran through the clean room infrastructure acquired with Habu.

An automation layer followed. LiveRamp deployed live AI agents on March 3, 2026, with Newton Research agents connecting directly to Cross-Media Intelligence so that marketers could query measurement data in natural language. A partnership with Akkio brought a conversational engine into measurement reports on April 7, 2026. The company then opened its agent network to outside builders on June 17, 2026 through the LiveRamp Agent Builders programme, where Datalinx cited 99 percent-plus data mapping accuracy into Cross-Media Intelligence as a prior benchmark.

Each of those additions assumed a dataset worth querying. Adding Meta enlarges it in the direction where most brand budget already sits.

Why the de-duplication problem persists

Walled garden reporting limits have been among the most consistently documented complaints in measurement research. A TransUnion and EMARKETER study covered in research on stalled measurement confidence found 54.1 percent of marketers reporting no year-over-year improvement in measurement confidence, with 49.5 percent citing fragmented data, 48 percent citing cross-channel de-duplication problems and 40.8 percent citing walled garden reporting limitations. Those figures resurfaced in later work on confidence and wasted spend published in May 2026.

The structural cause is ownership of the inventory and the audience data at the same time. Advertisers cannot export granular audience data from closed platforms, which is why European standards work on cross-media measurement has concentrated on identity resolution and deduplication as the technical prerequisites for any comparable reach figure.

Meta has been building its own answer in parallel. The company presented case studies from Advanced Analytics, its data clean room environment, at Australia's MeasureUp conference in September 2025, a SQL-based server environment combining advertiser data with Meta platform data through pre-approved query templates and aggregation thresholds. A vendor-side reporting connection of the kind LiveRamp announced today does not replace that. It sits alongside it and produces a different artefact: a figure that can be placed next to a CTV number without either being restated in the other's units.

LiveRamp's own research supplies the counterweight. The company and the Marketing + Media Alliance published findings on July 20, 2026 modelling how identity errors collapse campaign ROI by roughly 70 percent, with a 50 percent precision scenario dropping measured return from $1.50 to $0.43. De-duplicated cross-channel reporting inherits whatever precision the identity layer beneath it delivers.

The neutrality question sitting underneath

LiveRamp described its clean room today as neutral. That description now carries an asterisk it did not carry in October 2025.

Publicis Groupe agreed on May 17, 2026 to acquire LiveRamp for $2.5 billion in an all-cash transaction at $38.50 per share, a 30 percent premium to the prior close of roughly $29.66, with total enterprise value of $2.167 billion after deducting $379 million in acquired net cash. A Schedule 14A employee FAQ filed with the SEC on June 2, 2026confirmed that closing is expected before the end of 2026, subject to regulatory approvals and a shareholder vote, and that LiveRamp will operate as an independent business within Publicis with Scott Howe continuing as chief executive.

The commercial consequence was visible within weeks. Competing vendors used Cannes Lions 2026 to position themselves as neutral alternatives, and rival holding companies began reviewing whether to keep routing client first-party data through infrastructure that a competitor will own. WPP, Omnicom-IPG, Dentsu, Havas and Stagwell all appear on the LiveRamp customer roster.

That context changes how a brand marketer reads an announcement about a single trusted view of campaign performance. The technical claim and the governance claim are separable, and the first can hold while the second is being contested.

What it means for the marketing community

Three practical consequences follow from the announcement as written.

The first is comparability. A brand running Meta, CTV, audio and open-web programmatic has until now assembled its cross-channel view from sources that count differently. A common reporting source does not settle methodological disputes, but it does move the argument from which numbers to trust to what the numbers mean.

The second is the direction of measurement infrastructure. LiveRamp has spent eighteen months adding connection points rather than analytical primitives: Meta attribution for retail media in October 2025, a CAPI Hub connector for DIRECTVin April 2026, a CAPI Hub connection for ChatGPT ads in June 2026, and agentic pilots for commerce media networkslater that month. The competitive asset is coverage, not cleverness.

The third is timing. An expansion of the most commercially significant reporting source in the portfolio, announced roughly four months before a holding company acquisition is expected to close, functions as evidence in the neutrality argument as much as a product update. Whether brands accept it as such will be tested when contracts renew.

Absent from the release: any quantified performance claim, any indication of how many customers have access, and any statement about whether Meta data flows on the same terms to Publicis-affiliated and non-Publicis clients after close.

Timeline

Summary

Who: LiveRamp Holdings (NYSE: RAMP), the San Francisco data collaboration company, expanding a product used by brand marketers. Named individuals are Tarang Jain, Senior Director of Media at Hill's Pet Nutrition, and Christine Grammier, VP, Product at LiveRamp. Hill's Pet Nutrition is the only brand identified as an early adopter.

What: Meta becomes an available reporting source inside Cross-Media Intelligence, giving marketers de-duplicated attribution and incrementality measurement from Meta alongside CTV, programmatic, social and audio in the LiveRamp Clean Room, with unified reporting based on first-party data. No pricing, customer count or performance metric was disclosed.

When: Announced on August 4, 2026 at 8:30 AM Eastern Daylight Time. The capability extends work first released for retail media networks on October 23, 2025.

Where: LiveRamp is headquartered in San Francisco, California, with offices worldwide. The announcement did not specify market or regional limits.

Why: Cross-channel de-duplication and walled garden reporting limits remain among the most frequently cited obstacles to measurement accuracy, with 48 percent of marketers reporting de-duplication problems and 40.8 percent citing walled garden constraints in TransUnion and EMARKETER research. Adding the largest social platform as a comparable reporting source narrows the gap between platform-reported results and a consolidated media view. The expansion also lands while Publicis Groupe's $2.5 billion acquisition of LiveRamp remains pending, making the neutrality of the clean room a live commercial question for brands deciding where to route first-party data.