Viant integrates with Wurl for scene-level CTV targeting
Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Vegas Strip Tower Network: LED displays launch this fall
Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.
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Triton Digital launches advanced podcast audience targeting with Q2 data
Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market.
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YouTube rolls out new creator tools and comment controls
YouTube expands creator toolkit with improved comment management, Effect Maker rollout, and brand partnership updates as platform continues monetization push.
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ChatGPT traffic reaches 0.19% while Google maintains 41.9% share
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
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IAB Tech Lab launches Content Monetization Protocols for AI working group
IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.
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OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
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Kargo CTV campaigns achieve 78% higher attention than industry standards
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
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Mexico streaming data rises to 24.6% in July 2025 Nielsen report
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
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Streaming hits historic 10.1% share in Poland as viewing patterns shift
Netflix gains ground while YouTube maintains dominance in July 2025 television measurement data from Nielsen showing changing consumption habits.
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Google enables full placement reporting for Search Partner Network
Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.
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Australia proposes dual track privacy compliance for digital advertisers
Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.
