Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9473 Articles

Search - Aug 08, 2025 Microsoft expands Bing Webmaster Tools data capabilities to 24 months

Bing Webmaster Tools interface showing 24-month data view with clicks, impressions and CTR metrics over time.

Microsoft enhances Search Performance with extended historical data, device filters, and country breakdowns.

by Luis Rijo

Video - Aug 08, 2025 Amazon announces eight fall films for Prime Video and theaters

Amazon Prime Video fall content featuring Mark Wahlberg targets Q4 advertising opportunities

Amazon MGM Studios reveals diverse content slate spanning October through December with theatrical and streaming releases targeting advertising opportunities.

by Luis Rijo

AI - Aug 08, 2025 Grindr unveils Grindr AI platform

Grindr AI three-layer architecture diagram showing foundational models, data processing, and applications

Dating app introduces three-layer AI architecture potentially transforming LGBTQ+ marketing approaches.

by Luis Rijo

Display - Aug 08, 2025 AppLovin reports 77% revenue growth in second quarter 2025

AppLovin quarterly revenue growth chart showing 77% increase from $711M in Q2 2024 to $1,259M in Q2 2025.

Mobile advertising company achieves $1.26 billion revenue while selling gaming division for $400 million.

by Luis Rijo

Video - Aug 08, 2025 RTL Group digital advertising surges 27% amid streaming transformation

RTL Group TV vs digital ad revenue H1 2024-2025: TV down 6.9%, digital up 27.1% to €230M transformation

European media giant's digital ad revenue jumps to €230 million while traditional TV advertising falls 6.9% in H1 2025.

by Luis Rijo

AI - Aug 08, 2025 Elon Musk warns OpenAI will eat Microsoft alive as GPT-5 launches

Musk predicts OpenAI dominance over Microsoft following GPT-5 integration across Copilot and Azure platforms.

by Luis Rijo

Video - Aug 08, 2025 Coinbase musical ad rejected for UK broadcast ignites industry debate

Coinbase's "Everything Is Fine" ad shows UK street scene with workers dancing amid urban decay and chaos.

Coinbase's satirical UK ad rejected by Clearcast over missing crypto risk warnings sparks widespread social media discussion and industry analysis.

by Luis Rijo

Search - Aug 08, 2025 Yelp launches Local Co-branded Showcase Ads for national brands

Yelp's new Local Co-branded Showcase Ads featuring Pepsi and Burger Fusion restaurant partnership

Platform enables companies without physical locations to spotlight local business partners.

by Luis Rijo