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Luis Rijo
Frankfurt, Germany
10906 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Brazil takes legal action against Meta over AI chatbots targeting children 10 min read

    Brazil takes legal action against Meta over AI chatbots targeting children

    Meta's 72-hour deadline to remove sexual chatbots with child-like personas from its platforms has passed, following Brazilian authorities' child protection demands.

  • Former Meta employee alleges artificial ROAS inflation for Shops ads 9 min read

    Former Meta employee alleges artificial ROAS inflation for Shops ads

    Meta allegedly counted shipping fees as revenue and subsidized bids to boost ecommerce ad performance, according to former product manager's employment tribunal filing.

  • Google strengthens child protection policy with immediate suspension enforcement 9 min read

    Google strengthens child protection policy with immediate suspension enforcement

    Google will implement immediate account suspensions for child sexual abuse content violations starting October 22, 2025, expanding policy scope and removing warning periods.

  • Pinterest launches thrift shop feature as Gen Z drives 550% surge in sustainable shopping 6 min read

    Pinterest launches thrift shop feature as Gen Z drives 550% surge in sustainable shopping

    Pinterest unveils first-of-its-kind thrift shopping experience alongside comprehensive autumn trend report showing massive growth in secondhand searches among younger users.

  • Google tracking specialist releases solution for Safari URL parameter stripping concerns 8 min read

    Google tracking specialist releases solution for Safari URL parameter stripping concerns

    A marketing professional has developed a Google Tag Manager template to address potential Google Ads tracking disruptions in Safari browsers, offering advertisers a proactive approach to conversion attribution challenges.

  • Small models can't learn search tasks despite more data 8 min read

    Small models can't learn search tasks despite more data

    Small transformer models struggle with search tasks on larger graphs even when given unlimited training data and increased parameters, according to new research that challenges scaling assumptions for AI development.

  • Viant integrates with Wurl for scene-level CTV targeting 8 min read

    Viant integrates with Wurl for scene-level CTV targeting

    Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID.

  • Vegas Strip Tower Network: LED displays launch this fall 9 min read

    Vegas Strip Tower Network: LED displays launch this fall

    Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.

  • Triton Digital launches advanced podcast audience targeting with Q2 data 8 min read

    Triton Digital launches advanced podcast audience targeting with Q2 data

    Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market.

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