Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9487 Articles

Display - Aug 04, 2025 OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly

OpenX warrior faces Google giant in antitrust battle over ad tech monopoly dominance

Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance.

by Luis Rijo

AI - Aug 04, 2025 Anthropic expands Academy with enterprise partner courses

Major AI training initiatives now include specialized tracks from AWS, Google Cloud, and Deloitte.

by Luis Rijo

Data - Aug 04, 2025 ICO publishes guidance on profiling tools for online safety compliance

UK flag with digital privacy icons showing data protection and online safety compliance systems.

Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.

by Luis Rijo

Video - Aug 04, 2025 Google integrates affinity audiences with Netflix campaigns via DV360

Netflix Display & Video 360 integration enables Google affinity audiences targeting for streaming ads

Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.

by Luis Rijo

AI - Aug 04, 2025 European creators reject AI Act implementation measures

European creative industries clash with AI regulation amid EU flag and digital technology symbols.

A coalition of European creative industries formally condemns new AI guidelines as inadequate protection for intellectual property rights.

by Luis Rijo

Video - Aug 04, 2025 FanDuel Sports Network sees 25% streaming ad growth

Streaming sports network reports strong monetization gains through advanced programmatic platform technology.

by Luis Rijo

AI - Aug 04, 2025 NVIDIA research challenges $57 billion AI infrastructure strategy with small language models

Diagram showing NVIDIA's proposed agentic AI architectures comparing language model vs code agency approaches

Small models demonstrate equivalent performance for 60-80% of enterprise AI tasks at fraction of operational cost.

by Luis Rijo

AI - Aug 03, 2025 Microsoft study shows AI impacts 75% of major occupations in marketing communications

Microsoft study shows sales, tech, and office roles face highest AI impact with 0.32 applicability scores.

Large-scale analysis of 200,000 conversations reveals customer service and sales roles face highest automation potential.

by Luis Rijo