Yelp launches Local Co-branded Showcase Ads for national brands
Platform enables companies without physical locations to spotlight local business partners.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Yelp delivers record revenue with 4% growth as AI initiatives gain momentum
Services advertising drives record $370 million quarterly revenue despite macroeconomic uncertainties.
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Trade Desk shares plummet 27% despite strong Q2 performance
Trade Desk delivered robust quarterly results but faces investor skepticism over future growth trajectory and competitive pressures in programmatic advertising sector.
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Trade Desk reports strong Q2 growth as new CFO steps in
Programmatic advertising platform delivers 19% revenue growth while announcing leadership transition effective August 21.
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Pinterest delivers 17% revenue growth with record user base
Platform reaches 578 million monthly active users as advertising business demonstrates momentum across all regions.
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BuzzFeed warns of AI search impact on digital advertising
Major publisher cites Google's AI Overviews as threat to traffic and revenue model.
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Google releases updated Perch AI model for bioacoustic conservation
Google releases improved Perch AI to help scientists protect endangered species through advanced audio analysis technology.
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WPP cuts workforce
Global advertising giant reduces headcount by 7,000 as financial pressures mount.
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Google Ads API enforces new EU political advertising declarations
Google introduces mandatory self-declaration fields for campaigns ahead of European political advertising ban.
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Google wraps up Performance Max feature rollouts in 2025
Google announces latest Performance Max enhancements including campaign controls and expanded reporting capabilities.
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73% of U.S. shoppers say advertising drives back-to-school purchases
New survey reveals how advertising influences back-to-school shopping across six countries with peak timing insights.
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Nielsen partners with Edison Research to integrate podcast data into media planning tool
Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.
